More about brands – Page 125
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News briefs
TaylorMade Golf signs up Tommy Fleetwood
TaylorMade has announced the signing of a new equipment deal with Tommy Fleetwood. The announcement was made via a video on TaylorMade’s Twitter feed. Fleetwood, who is 29 years old, plays on the European Tour. The English professional golfer has been playing with TaylorMade irons since 2019. He was with ...
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News briefs
New LED-embedded shoe laces for enhanced safety after dark
Textiles researchers at Nottingham Trent University have developed shoe laces which light up and flash thanks to light emitting diodes (LEDs). The idea could be leveraged to enhance the safety at night for joggers and cyclists, the researchers suggested. The innovative laces were created by scholars at the university’s Advanced ...
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News briefsKlarna enters partnership with Verifone
Klarna, the Swedish supplier of ”buy now, pay later” online payment solutions, has entered a partnership with Verifone, a California-based provider of hardware products for payment processing, that will make Klarna available to millions of Verifone devices in the U.S. and Europe. The ongoing Covid-19 pandemic has impacted shopping behaviors ...
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Article
EU grants conditional approval for Google’s acquisition of Fitbit
The anti-trust division of the European Commission has approved the $2.1 billion acquisition of Fitbit by Alphabet, the parent company of Google, based on various commitments, including a pledge not to use the fitness wearables company’s health and wellness data for targeted search or display advertising for ten years. The ...
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Infographics & DataBrand value of the top 10 apparel brands worldwide in 2020
This infographic shows the brand value 2020 vs 2019 of the leading international apparel brands (source: BrandZ, Kantar). This chart can be downloaded as JPG, PNG or PDF.
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News briefs
Nike opens flagship store in Barcelona with Italy’s Percassi
Nike has inaugurated a new megastore in Barcelona’s Paseo de Gracia, one of the city’s major avenues and a main shopping and tourist area. Studded with digital features, it provides many options for product customization. The floor is made with some 80 tons of recycled materials, equivalent to 188,000 football ...
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Infographics & DataThe Spanish Sports Retail Market
This interactive chart shows the largest spanish sports retailers by revenue, total market size 2019, market shares and revenue development vs the previous year. This chart can be downloaded as JPG, PNG or PDF.
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News briefs
Superga and the LTA announce new partnership
Superga will become the British Lawn & Tennis Association’s (LTA) official leisurewear shoe partner from Jan. 1, 2021. The LTA is the national governing body for tennis in Great Britain, the Channel Islands and the Isle of Man. As part of the new three-year deal, Superga will have branding rights ...
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News briefs
Castore to launch footwear as it enters the Rugby Union
Castore has signed up Owen Farrell, the captain of the England Rugby Union team, marking the young British team sportswear company’s first foray into Rugby Union. The brand will work with Farrell to develop an apparel range and a signature boot, thereby marking also the first time that the company ...
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News briefs
Nike launches Yoon Ahn’s NBA female collection
Nike is introducing a new women’s capsule collection in partnership with the NBA that was designed by Yoon Ahn, the founder of Ambush and Dior’s Homme jewelry design director. Ahn is the first woman to design a line for Nike and the NBA. The new capsule collection comprises track pants, ...
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Article
Signa Sports United thrives amid the pandemic
Sport and exercise have never been more popular in Germany than they are at present, in the midst of the Covid-19 pandemic, says Signa Sports United (SSU), which claims to be Europe’s biggest e-tailer for sporting goods through its numerous websites. Gear for home and outdoor use has been selling ...
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News briefs
S&P downgrades VF on Supreme’s acquisition
Standard & Poor’s has downgraded VF Corp., citing the high debt/Ebitda leverage of more than three times that will result from its planned $2.1 billion acquisition of Supreme. S&P thinks that a leverage of more than two times will persist at least until the fiscal year ending in March 2023, ...
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News briefs
Nike launches a new sub-label with Drake
Nike and Drake are launching a collaborative label, called Nocta. The name is a nod to the nocturnal creative process of the 34-year-old Canadian rapper, explained the brand. The collection will comprise a branded puffer jacket in yellow and black colorways, matching sweatpants, as well as logo socks and hoodies. ...
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News briefs
Drones as waiters at Michael Jordan’s ultra-exclusive golf club
Michael Jordan’s luxury golf club in Hobe Sound, Florida, the Grove XXIII, which has just under 100 invite-only members, caught some social media attention earlier this month when a video surfaced showing drones that were serving drinks and food to players on the course. The Grove XXIII, inaugurated in autumn ...
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News briefs
New dual sponsorship for a German football club
Puma and 11teamsports, the German online retailer, will together sponsor the FC St. Pauli football team, supplying the footwear and the apparel, respectively. Taking the place of Under Armour, they will dress up the team for at least two years, starting with the 2021/22 season. UA has been sponsoring the ...
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News briefs
Therabody has been chosen by Real Madrid as an official sponsor
Therabody has announced that the Real Madrid football club has chosen the American percussive massage brand as its official tech wellness partner. The relationship will see the Theragun Pro Wave Roller, Theragun Mini and newly acquired Recovery Pump integrated into the club’s training sessions. The new partnership aims to improve ...
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News briefs
Jordan Wings lands in France
The Jordan brand, which is part of Nike, has announced the launch of its Jordan Wings programs in France through multi-year collaborations in Paris with three local educational partners: Prométhée Education, Le Bal and Casa93. Wings, which Nikes describes as the cornerstone of the Jordan brand’s community impact platforms, focuses ...
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News briefs
Moncler opens its largest store, but another one is sacked
A band of a dozen individuals entered a Moncler boutique on boulevard Saint-Germain, in the elegant and trendy 6th district of Paris, in the afternoon of Friday, Dec. 11 and stole as many jackets of the brand as they could in a matter of seconds. The hooded individuals required the ...
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ArticleWintersteiger’s new drying tech dispenses with chemicals
Wintersteiger, the Austrian manufacturer of special machinery, claims to have done away with chemicals in sterilization. Sterex, as its new system is called, uses cold plasma to eliminate up to 99.9 percent of the microorganisms found in skis and other products, among them the multi-resistant bacteria known as hospital germs ...
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News briefs
Erreà will dress up the weaker Uefa teams
Erreà Sport has been chosen as an official supplier of the Uefa Kit Assistance Scheme for Europe’s national associations. The partnership will run from 2022 to 2026. Uefa’s Kit Assistance Scheme, which has been in operation since 2007, is part of the European football federation’s support of national teams. Its ...
