More about brands – Page 149
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News briefs
Schöffel diversifies into bikewear
Schöffel, which has been focusing on outdoor and ski clothing, is making its entry into the bicycle clothing sector with a dedicated collection for spring/summer 2021. Comprising 46 items for men and women, and divided into three segments – Gravel, Trail and Travel – it was developed by the German ...
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News briefs
Wolverine performs better than expected
Wolverine Worldwide told analysts at the Baird 2020 Global Consumer, Technology, and Services Conference on June 4 that its sales were better than expected in the first nine weeks of its second quarter, falling by less than 50 percent overall. The impact of the coronavirus-related retail lockdown was partly offset ...
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Article
China grows again for Adidas
Adidas reports that its overall business in Greater China turned positive in May, as compared to a year earlier, leading it to predict more or less flat revenues in the region during the second quarter ending on June 30. The region represents about one-quarter of the Adidas Group’s total turnover ...
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ArticleEncouraging launch for the first UYN footwear line
Trerè Innovation, the Italian knitter of functional products, is confident that its new UYN brand of garments, shoes and accessories will reach by 2021 or 2022 the same level of sales that it registered with its X-Bionic garments and its X-Socks until its European manufacturing and distribution license with the ...
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Article
Canada Goose was resilient against Covid-19
Canada Goose Holdings was not hit as hard as other clothing brands by the pandemic, which it attributed to the seasonal nature of its business. While it felt the impact of store closures late in its fiscal year, which ended on March 29, 2020, its peak activity time had been ...
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News briefs
H&M develops sustainable swimwear and surfwear
After its incursion into the segment of affordable activewear, H&M has developed a new sustainable swimwear and surfwear collection for the first time, In cooperation with the international ”Women + Waves” community of surfers, which organizes professional and affordable surf lessons, weekends and overseas trips for women. The line includes ...
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ArticleDecathlon targets a 7.5% margin on 10-15% lower sales in 2020
While predicting a drop of between 10 and 15 percent in its global sales for this year, due to the Covid-19 pandemic, Decathlon is planning to accelerate its investments in omni-channel retailing and the development of certain product categories to improve its chances for a relatively quick recovery. Thanks in ...
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News briefs
Kästle to sign equipment agreement with DSV
Kästle, the Austrian ski manufacturer, has signed an equipment agreement with the German ski federation, DSV, for its cross-country skiing, biathlon, Nordic combined and ski-jumping teams for the next four seasons. The first young talents of DSV’s cross-country ski and biathlon teams have already signed contracts with Kästle. In March ...
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Article
Brands signal their stance on racism as U.S. cities burn
The videotaped death on May 25 of George Floyd, a 46-year-old black man, at the hands of white police officers in Minneapolis, Minnesota, has served both as a rallying cry for peaceful protests there and in other parts of the world as well as a pretext for riots across the ...
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News briefs
Wearables surge despite supply problems
The Covid-19 pandemic has boosted demand for wearable devices to the point of restraining the supply of their components, some of which are common to smartphones and computers, but the biggest sports-specific brand, Fitbit, did not take advantage of this trend. Drawing from the Worldwide Quarterly Wearable Device Tracker set ...
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News briefs
Decathlon France supports the recovery of grassroots sports
Decathlon is supporting the “Soutiens Ton Club” (=Support your Club) initiative, a platform for donations to help sports associations in France, which have been seriously affected by the coronavirus crisis and are likely to have a hard time recovering from it. The program, which was launched on May 19, is ...
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News briefs
Kappa will sponsor a rugby tournament
Kappa will be the official apparel sponsor of the Rugby League World Cup 2021 (RLWC2021), which is scheduled to take place in England in October and November next year. As part of the deal, the Italian sportswear brand will supply kit for all match officials, volunteers and staff at the ...
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News briefs
Moncler 8 Richard Quinn collection is now available
Moncler’s collaborative haute couture collection with Richard Quinn, which was developed in the framework of the Moncler Genius project, is finally available worldwide. The Moncler 8 Richard Quinn collection was first unveiled at the Milan Fashion Week in February, on the occasion of the Moncler Genius launch event, but that ...
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News briefs
Kappa is the new sponsor of the French Metz team
Kappa will replace Nike as the kit sponsor of FC Metz, a French football club that competes in the First League. The Italian sportswear brand is back after nine years, as Kappa had previously been the club’s kit sponsor, from 2006/07 to 2010/11. The new contract will enter into effect ...
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News briefs
The corona crisis boosts Shimano’s stock market value
The stock market capitalization of Shimano hit a record high at 1,897 billion yen (€15.8bn-$17.6bn) on May 19 before decreasing slightly to ¥1,836 billion at the end the month. The share value rose by about 27 percent between May 1 and 31. According to financial analysts, the rise in demand ...
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News briefs
Falke offers its own Community Mask
If you can make good sports socks, you can also make good face masks to protect consumers from coronavirus contamination. We have already reported about the ergonomic UYN Community Mask by Italy’s Trerè Innovation, the former licensee of X-Bionic and X-Socks. It’s now another knitting specialist’s turn to launch its ...
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News briefs
Swedish crash test of bike helmets yields strange results
Hövding was rated as the best bike “helmet” based on a series of crash tests conducted by a Swedish insurance company, Folksam. The second best one was a relatively cheap MIPS helmet from Biltema, a chain of car accessories. While Hövding’s head cover, called the Chief, is not really a ...
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News briefs
Adidas teams up with Allbirds
Adidas announced today a collaboration with Allbirds, the well-known American brand of sustainable footwear, to develop the sport performance shoe with the lowest-ever carbon footprint. The project will involve exploring recyclable material resources as well as the use of renewable energies in manufacturing and transportation. Adidas says the project is ...
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News briefs
A new antibacterial towel for sweaty faces
ProSane Wear, an apparel company based in New York, is launching a reversible antibacterial microfiber towel hoodie, designed to make it possible to wipe sweat from the face without touching the towel directly with the hands. This special design helps minimize bacterial transfer from potentially contaminated surfaces, objects and other ...
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News briefs
Nike releases inspirational video for post-pandemic sports
Nike has launched a new video, available on YouTube and elsewhere. Titled “Never Too Far Down, You Can’t Stop Us,” it uses the competitive comebacks of its athletes – such as Rafael Nadal, Tiger Woods, Naomi Osaka and the Los Angeles Dodgers – as a metaphor for the return of ...
