More about brands – Page 162
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Article
BenQ launches new Xpore membrane
BenQ Materials Corporation, a Taiwanese company specializing in materials science, has launched a new nanoporous waterproof/breathable membrane technology for high-performance sports apparel which, it claims, provides both environmental sustainability and more benefits than other, more popular membranes.
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ArticleAccelerating, Intersport launches a “Heart of Sport” brand platform
Continuing the progress already achieved, Intersport International Corporation reports an overall sales increase of 3.2 percent for its affiliated sports retailers around the world in 2019, reaching a total retail turnover of €12.3 billion after VAT in terms of euros and recovering from growth of only 0.7 percent in the ...
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Article
ANWR grows by over 50%, up bt 9.6% in sporting goods
The ANWR Group, the big international cooperative of independent retailers based in Mainhausen near Frankfurt that controls Sport 2000 and other franchised chains in various countries, proudly boasted an increase of almost 54 percent in its total business volume to €14.6 billion in 2019. The year marked the 100th anniversary ...
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Article
VF lowers its outlook
In releasing its results for its third quarter ended on Dec. 28 on Thursday, VF Corporation said its business so far this year has performed at the high end of its group’s long-term growth objectives, but the management admitted that it will not be able to meet the targets it ...
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Article
Lululemon is riding impressive momentum
Lululemon Athletica seems unstoppable. Citing a strong holiday period, it has upgraded its revenue and earnings guidance for the fiscal fourth quarter ending on Feb. 2, 2020. The company’s shares, which nearly doubled in value last year, gained an additional 3 percentage points after the announcement.
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Article
New horizons for W.L. Gore in sustainability
As part of its commitment to improve the sustainability of its products, W.L. Gore & Associates is working hard on the development of a new waterproof/breathable membrane based on a non-fluorinated material.
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ArticleThe green bona fides of Adidas
This year, for the first time, more than half of the polyester in Adidas products will derive from recycled plastic waste. If things stay on track, moreover, by 2024 Adidas will be using recycled polyester exclusively whenever it is applicable. Adidas has been working on a number of other sustainability ...
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Article
Sportmaster employs AI to improve retail network’s effectiveness
The biggest Russian sporting goods retailer has adopted artificial intelligence, using algorithms supplied by a Kiev-based IT company, Softline, in a bid to streamline the internal logistics network. Softline has supplied the hardware and a software system, Nvidia DGX-2, whose performance can be compared to that of dozens of servers.
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Article
Crocs raises its guidance
As it recorded its strongest fourth quarter ever, Crocs decided to raise its revenue guidance for the last three months of 2019. The company now expects revenues to have risen by 21 percent from the year-ago period, reaching a level of $260 to $262 million, up from a previous forecast ...
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Article
Decathlon opens its first stores in Luxembourg and Kazakhstan
Decathlon will open its first store in Luxembourg, located in the Royal-Hamilius shopping mall, during the first quarter of this year. It will be a “Decathlon City” concept store, with a relatively small area of 630 square meters, spread over two floors.
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News briefs
Kalk OR included in Petersen Automotive Museum
The Kalk OR, the flagship product of the Swedish e-motorcycle manufacturer Cake, has been included in the Petersen Automotive Museum’s permanent collection. In April 2019, the museum first featured the Kalk OR in an exhibition titled “Electric Revolution.” Cake was founded in 2016 as a “high-performance zero-emission off-road motorcycle brand” ...
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News briefs
Wintersteiger becomes exclusive worldwide service partner of Atomic Pro Centers
Wintersteiger, the international machinery and plant engineering group founded in Austria in 1953 and a specialist in ski-servicing equipment, has become the exclusive worldwide service partner of the Atomic Pro Centers. These centers are specialist stores for ski racers and members of the International Ski Federation (FIS) where pro and ...
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News briefs
Karpos is sponsoring an expedition to Antarctica
Karpos is sponsoring Manrico dell’Agnola and his team for their expedition to Antarctica, organized with the Italian National Research Council (CNR). The expedition is set to return at the end of January. The adventure has environmental as well as mountaineering objectives, as dell’Agnola has explained. The team will help determine ...
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News briefs
Intersport-sponsored athlete reaches South Pole in record time
Anja Blacha, a German athlete sponsored by Intersport, reached the South Pole on Thursday, Jan. 9, after a trek of 57 days, 18 hours and 50 minutes – a record time. The 29-year-old athlete is the first person to cover the 1,400 km solo, unassisted and unsupported. At the geographic ...
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News briefs
Rewoolution sponsors work on Icehotel
Rewoolution, part of the Reda group, supported Maurizio Perron’s work on the construction last December of the Icehotel in Jukkasjärvi, Sweden. The Italian artist wore Rewoolution merino apparel while above the Arctic Circle. Icehotel is both a hotel and an art exhibition, with ever-changing art made out of snow and ...
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News briefs
ABS renews brand and product portfolio for Ispo Munich
ABS, the specialist and pioneer for avalanche airbag backpacks, has announced a complete renewal of the brand and product portfolio for Ispo Munich. ABS was founded in 1985 by Peter Aschauer and sold in 2017 to the Munich-based investment company Spin Capital, which also acquired the Pyua clothing brand in ...
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News briefs
Norrøna takes majority stake in Hvitserk, launches travel company
Norrøna, the family-owned and operated Norwegian outdoor brand that is now the majority shareholder of another Norwegian company, Hvitserk, has announced the establishment of a new travel company, Norrøna Hvitserk Adventure. The tour operator offers year-round tailor-made excursions throughout Norway on foot, on skis or in a kayak, providing unique, ...
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News briefs
Atlantic Stars is launching a project with 52 microinfluencers
Atlantic Stars, the Tuscany-based brand of sneakers, is launching a project that is set to involve 52 “microinfluencers,” who will comment on the brand’s products. The microinfluencers will post both comments and photos weekly. Meanwhile, the brand’s Instagram profile will be updated every day with new stories and posts about ...
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News briefs
Crocs launches fourth edition of its “Come As You Are” campaign
Crocs has launched the fourth edition of its annual “Come As You Are” global marketing campaign. On this occasion, it has added a fifth celebrity ambassador, the Bollywood actor and producer Priyanka Chopra Jonas. The other four are the Chinese actor Yang Mi, the American actor Zooey Deschanel, the South ...
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News briefs
Slinger Bag engages Nick Bollettieri as head coach for the next three years
Slinger Bag, the innovative, portable tennis ball launcher, has engaged Nick Bollettieri as head coach for the next three years, to provide training content on the brand’s website. Bollettieri was the first tennis coach to create a tennis academy, and he trained big champions like André Agassi, Boris Becker, Monica ...
