More about brands – Page 47
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News briefsFanatics signs college licensing agreement with Nike
Sports retail platform Fanatics is entering into a long-term partnership with Nike to produce fan gear for college sports. The partnership includes a collaboration with Fanatics’ college division, which already works with most Nike-sponsored colleges and universities. Beginning by mid-2024, Fanatics will produce nearly all Nike fan apparel for many ...
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News briefsFila makes its comeback in Italian football
Fila is the new technical sponsor of L.R. Vicenza, the Italian football club, based in Vicenza, beginning in 2022/23 and for three seasons. The deal marks Fila’s return to Italian football after a 20-year-long absence. The brand previously partnered with ACF Fiorentina, the professional club based in Florence, at the ...
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News briefsAdidas will give its name to the new Porte de la Chapelle Arena in Paris
The Paris City Council has decided that the new sports arena at Porte de la Chapelle, in the north of the city, will bear the name of the German sportswear giant. Following the signature of the naming contract between Société Anonyme d’Exploitation du Palais Omnisport de Paris-Bercy (SAE POBP) and ...
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News briefsStockX launches new global campaign
Sneaker marketplace StockX has launched a new global brand campaign based on the idea of ownership. Developed in collaboration with creative firm Mojo Supermarket, StockX’s new “Own it” campaign encourages people around the world to “own it” as “a celebration of self-expression and inner confidence.” As StockX continues to invest ...
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News briefsDakine enters wind hardware segment
Source: https://wind.dakine.com Dakine’s new Chase Wing Board Dakine has expanded its line of wind products with its first hardgoods, including the new Cyclone Wing, the Chase Wind Board and the Charger Foil Kit. Dakine has been offering wind and wave sports accessories since the adjustable windsurfing foot ...
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News briefsNissan and Hurley collaborate on special van model
Automaker Nissan has teamed up with Hurley to develop a special surf van, a discreet camper “designed by surfers, for surfers.” The Primastar City Surfer, currently apparently only marketed in Spain, is an evolution of Nissan’s existing Primastar model and has built-in features that make transporting boards and gear and ...
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News briefsAsics releases new version of its digital service to predict foot growth
Asics has announced the release of the newest version of “Asics Stepnote,” its digital children’s feet growth forecasting service. The latest version, with added features, has been available since July 8. Asics Stepnote was first launched in December 2021 and has since reached more than 13,000 registered users in the ...
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Infographics & DataDTC sales of five major sports brands
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019, 2020 and 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsK-Swiss collaborates with McLaren F1 racing team
Source: McLaren McLaren x K-Swiss footwear Los Angeles-based footwear brand K-Swiss and McLaren Racing announced a new partnership that will begin in late spring 2023. This is the first time for K-Swiss that the footwear brand has ventured into the world of Formula 1 racing to expand ...
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ArticleNew brand to replace all Sport 2000 private labels from summer 2023
Beginning with the 2023 summer season, Sport 2000 International’s new Witeblaze brand of durable, versatile products is set to replace all of Sport 2000’s current private label brands, according to the company’s Internet blog. This is the company’s response to the social trend of “buy less, buy better.” “Often, high-quality, ...
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News briefsDainese and Momodesign collaborate for apparel line
Dainese is teaming up with Momodesign on a new line of clothing, footwear, helmets and accessories designed for the outdoors and urban mobility. Upon the terms of the all-Italian license agreement, the products will be designed by Momodesign in its Style Center and manufactured by Dainese, which will also distribute ...
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News briefsMunich to open six stores
Munich is continuing to expand in Spain, adding six brand stores to the 24 it already operates, according to Diffusion Sport. There is a new corner shop at the El Corte Inglés store in Marbella. An outlet in Viladecans, open since June, is specialized in bags and accessories. Another two ...
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News briefsKerwin Frost launches collection with Adidas Originals
Source: Adidas Frost x Originals Grass Suit and Microbounce Harlem-born entertainer, DJ, talk show host and comedian Kerwin Frost brings his eclectic street style to select stores worldwide in collaboration with Adidas Originals beginning July 13. Frost’s bold and unique taste in conceptual design will translate into ...
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News briefsAndie and Demi Moore drop swimwear line
Andie, an emerging U.S. DTC label, has tapped actress Demi Moore to co-create a new limited-edition swimwear collection. The Demi Moore x Andie collection includes new one-pieces and bikinis produced with Italian and French fabrics in a “boutique factory in Morocco.” The collection continues Andie’s commitment to size-appropriate fashion, with ...
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News briefsAdidas unveils murals honoring the stars of Women’s EURO
On July 7, Adidas unveiled four murals at various locations in London honoring the stars of UEFA Women’s EURO 2022™, just hours before the start of the event. The murals, created in collaboration with female artists from the U.K., celebrate the personal goals and achievements of Mapi Leon, Millie Bright, ...
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Infographics & DataGlobal sports industry stock market - Q2 vs. Q1 2022
This exclusive interactive chart shows compares the stock performance of the top public companies in the sporting goods industry from Q1 to Q2 2022. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsOn expands product offering with new sports bra line
Source: On Swiss running brand On has announced the expansion of its product offering in the performance sportswear market with a new collection of sports bras. According to the company, On’s product team has spent the past two years trying to develop a sports bra that meets ...
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News briefsPremier Padel expands match coverage worldwide
Premier Padel – the official worldwide pádel circuit, under the International Pádel Federation (FIP), and supported by Professional Padel Association (PPA) and Qatar Sports Investments (QSI) – has been signing deals for media coverage of its tournaments. The circuit has, for instance, signed a multiyear deal with Vivendi-owned French cable ...
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ArticleAnalysis: Sporting goods industry stocks down more than 14% in Q2 2022
According to SGI Europe’s quarterly study of 38 select sporting goods industry stocks, the decline was less than the 16.25 percent average decline in the first quarter of 2022, when 34 out of 36 stocks posted a stock price drop from the end of the fourth quarter. Five of the ...
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News briefsRossignol wins award for highly recyclable ski
Rossignol has won Union Sport & Cycle’s Ecosport Award in the circular-economy category for its Essentiel ski. A limited edition due out this autumn, the Essentiel is designed with “recyclable, natural, labeled and biosourced” materials, and few of them at that. The result, says the French brand, is more than ...
