More about brands – Page 74
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News briefs
Schildkröt launches new fitness products
Germany’s MTS Sportartikel Vertriebs is introducing a new range of products as part of its Schildkröt fitness product line. It consists of a new push-up multi-trainer board, a sit-up trainer and a shaping loop set with three elastic loops at different strength levels. Besides that, the German brand is going ...
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ArticleThule sees sales gains and rising costs
The outdoor trend, which kicked in shortly after the first Covid-19-related lockdowns, has once again brought good sales growth for the Swedish Thule Group. The trend toward outdoor and leisure activities closer to home continued to positively impact all of the group’s product categories in the third quarter. According to ...
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Infographics & DataInternational sports apparel market 2020
This chart shows the revenues, growth and market share of the top 26 sports apparel brands in 2020 vs. 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
Asics is again sponsoring the World Ekiden relay
This year Asics is once again sponsoring the World Ekiden, scheduled for Nov. 22 and open to the public for enrollment since Oct. 4. Just as the marathon symbolizes a herald’s run to Athens thousands of years ago to deliver news of a battle, the Ekiden symbolizes the relay that ...
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News briefs
361 Degrees returned to growth in Q3
Retail sales of the 361° branded products grew by a rate in the mid-teens during the third quarter, says 361 Degrees, outperforming the high single-digit increase that the Chinese sportswear company had reported for the same period a year ago. Its 361° Kids line did even better, rising by between ...
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ArticleCrocs posts an Ebit margin of over 32% on 73% higher sales
Performing better than what analysts had estimated, Crocs reported a sales increase of 73.0 percent in the third quarter to a record level of $625.9 million, with a gain of 72.2 percent on a constant-currency basis. The company posted an exceptionally high operating margin of 32.2 percent, up from 19.9 ...
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ArticleTecnica rolls out ski boot recycling project in 8 countries
After revealing its plans for an end-of-life solution for used ski boots in the spring of this year, the Tecnica brand is about to start its new “Recycle your boots” program. The circular project, being launched in the Alps region this autumn, aims to contribute to protecting the planet by ...
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News briefs
Oberalp Group plans to expand in Southern Europe
The Italian Oberalp Group intends to invest more in other Southern European markets in the coming years, according to SAZ. To this end, Marion Alexandre has been appointed to the new position as general manager for South Europe as of June 1, 2021. She is to be responsible for developing ...
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Infographics & DataTop 10 countries leading the global sports market in 2020
This exclusive interactive chart shows total market size of sporting goods in the U.S., China, Germany, Japan, France, the U.K., Canada, South Korea, India and Italy for the year 2020. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
New Reebok collection incorporates graphene
Reebok has launched a “commercially priced” collection of sportswear that incorporates graphene – an unusually strong, thin, lightweight and conductive material made of a single layer of carbon atoms. Researchers at the University of Manchester have isolated graphene to its thinnest layer, discovering that it is one of the lightest, ...
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News briefs
Xtep grew at a mid-teens rate in Q3
Xtep International reported growth in the mid-teens for the third quarter of 2021 through all the channels as compared to the same period a year ago; when the Chinese company’s growth was limited to a mid-single-digit rate. Retail discounts averaged 20 to 25 percent and the retail turnover stood at ...
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ArticleClarus sees sales growing by 62% this year
Clarus Corp., the Utah-based parent company of Black Diamond and Pieps, said it expects to report a sales increase of 66 to 67 percent up to $107-$108 million for the third quarter ended Sept. 30, with a strong momentum across all brands. Black Diamond’s sales are expected to have increased ...
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News briefs
Anta reports gains at different speeds for the brands in its portfolio
Anta Sports Products reports that the growth in retail sales of its core Anta brand accelerated to a low-teens rate in the third quarter as compared to the single-digit increase posted in the same period a year ago, leading to growth in the mid-teens as compared to the third quarter ...
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News briefs
New Balance establishes an “athlete advisory board”
Stating that it “favors a partnership model relationship over a sponsorship,” New Balance has established what it calls the Athlete Advisory Board, described as a “collective” of professional athletes, executives and “brand associates” to “aid in the important work coming from the internal teams grounded on the principles of co-authorship.” ...
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ArticleNew revised ISPO Awards with four application deadlines per year
The ISPO Group has announced that it will now honor the highlights of the sporting goods industry four times a year with its conceptually revised ISPO Awards. As usual, a jury of experts will evaluate all submissions individually based on criteria such as design, function, sustainability and innovation – but ...
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News briefsOrtovox avalanche transceiver with voice navigation now available for consumers
The new Diract Voice avalanche transceiver from Ortovox, which was awarded “Product of the Year” in the Snowsports category at ISPO Munich 2021 Online and voted Best Product of the Year by the ISPO Open Innovation Community, is now available in stores. So are its slimmed-down sister model, Diract, and ...
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News briefsFoot Locker to launch new proprietary apparel line
Foot Locker is launching a new clothing line called LCKR by Foot Locker that ”merges sneaker and sports culture with the heritage of Foot Locker to bring a new iteration of casual wear to the market.” The launch is supported by U.S. rapper and activist Gunna, the first promotional protagonist ...
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News briefsPrimaLoft starts first consumer-facing campaign, making the unseen visible
PrimaLoft has launched its first consumer-facing image campaign for its insulation solutions under the headline “Seek the Unseen”. The advertising spot wants to inspire users to recognize the surprising emotional moments in life that often pass unnoticed – just like the components of a garment that have an impact on ...
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News briefs
Venum seeks artistic recognition for MMA
Venum, a producer of combat-sports apparel and gear founded in France 15 years ago, has launched a campaign, under the hashtag #Weareartists, to get mixed martial arts (MMA) recognized as a fine art, on the same footing as sculpture, painting or music. “Our favorite MMA fighters display much more than ...
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ArticleUA elevates Massimo Baratto as chief consumer officer in management reshuffle
Under Armour has promoted Massimo Baratto to the interesting new position of executive vice president and chief consumer officer, effective Nov. 1. He has been serving since May 2018 as managing director of the company’s EMEA region, based in Amsterdam. In conjunction with this announcement, UA said that he will ...
