More consumer news – Page 12
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News briefs
Laurent Vanat calls for sponsors for his annual Snow Report
Laurent Vanat’s annual international report on snow and mountain tourism tends to come out every year in April, providing many details, especially on sports participation and the development of new ski facilities in many countries around the world. The latest edition of the report, which covered the 2019/20 season, showed ...
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ArticleWinter Olympics may revive a languishing ski market in China
The emerging Chinese alpine skj market currently represents only about 3 percent of the global market, about twice the level of 2015, when we issued a big market research report on the broad Chinese sporting goods market in collaboration with ISPO. It has been languishing lately, but there is strong ...
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News briefs
European app logs post-pandemic surge in walking
In 2021, with the easing of pandemic restrictions, Europeans emerged from their houses to walk – or so says WeWard, which has been producing and operating a walking app since 2019. The company’s study of data collected for 2020 and 2021 – as generated by some 4.5 million app users ...
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Article
StockX reviews the collectibles market in 2021
The collectibles-trading platform StockX has released an annual report, titled Big Facts: Current Culture Index: 2022, that breaks down its key markets – notably sneakers, but also electronics, toys and apparel – for the elapsed year 2021. Jordan remained the best-selling sneaker brand, with items trading at an average premium ...
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ArticleVenture capitalist bullish on the metaverse, VR, data and women’s sports
The venture capitalist Meredith McPherron has written a guest column for Sportico in which she predicts a rise in the technological side of the sports industry – especially in electronic media, but also in data as a resource and in women’s sports. McPherron is the CEO and managing partner of ...
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ArticleSports retailers confirm 2021 recovery
As previously reported, the sporting goods market fell by an estimated 5 percent in Europe in 2020, due to the pandemic, with only 16 out of 64 leading retailers in 15 European countries reporting flat or higher figures. The year 2021 was much better, with many retailers enjoying double-digit growth ...
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ArticleNPD sees 12% growth in Europe from January to September 2021
The consumption of sports shoes and apparel went up by 12 percent overall in the five major European markets during the first nine months of 2021, according to the authoritative European consumer panel of the NPD Group. Purchases of these products grew at a double-digit rate year-on-year in each of ...
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News briefs
Omni-channel retailing dominates for sporting goods in Switzerland
Swiss consumers are shopping more than before online, but they still prefer to buy most kinds of products in the physical stores, according to a study commissioned by the Swiss Retail Federation to Oliver Wyman, which conducted its survey in November. The overall share of purchases made in brick-and-mortar stores ...
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News briefs
Social commerce will be a $1,200 bn business by 2025
Sporting goods brands should take a harder look at the benefits of social commerce, judging from a new report issued by Accenture. It says that shopping through social media platforms is expected to grow three times as fast as traditional e-commerce. Boosted by the Covid pandemic, it should rise from ...
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News briefs
Stats firm projects 6.3% CAGR for the global swimwear market
Researchandmarkets.com is projecting compound annual growth of 6.3 percent for the swimwear market over the next 15 years, from 2021 to 2026. The market research agency’s new report, published this month, ascribes the growth in part to a reaction to the measures put in place to combat the pandemic, such ...
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News briefs
Energy drinks will grow faster than sports drinks
GlobalData – a market research agency founded in 2016, combining several smaller such firms, and headquartered in London – has released a report titled Energy and Sports Nutrition Market – Overview, Consumer Behavior and Market Trends. According to this report, the pandemic depressed the near totality of the market for ...
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News briefs
SMS: More than 10.6m golfers now in Europe
The number of golfers playing on Europe’s full-length courses – 7.9 million in 2016 – now exceeds 10.6 million, according to the latest edition of the European Golf Participation Report, drawn from the research of Sports Marketing Surveys and published by The Royal and Ancient Golf Club of St. Andrews ...
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ArticleShoes will be sportier and more expensive
The market for sports-related shoes will continue to gain market share from other types of footwear over the next three years, according to 75 percent of the respondents to a survey organized by World Footwear in collaboration with Shoe Intelligence. The ratio rises to 77 percent when it comes to ...
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News briefs
Golf rounds played in the U.K. are higher than in 2019
Golf rounds played in the U.K. were down year-on-year in the third quarter of 2021, but last year’s third quarter was exceptional, as pent-up demand for the sport exploded with the easing of lockdowns. From that high point – a 20-year record – this year’s figure is down by 7 ...
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News briefs
Romania’s apparel industry is struggling
Some sports clothing has been manufactured in Romania in the past, especially for Italian brands, but it’s not sure whether this is still the case. According to Just Style, Romania’s apparel industry is suffering from problems in both its supply chain and its export market. The flow of raw materials ...
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News briefs
Golf in Asia getting younger and more female, survey suggests
According to recent research work by Sports Marketing Surveys (SMS), 3 percent of golfers in nine Asian markets have taken up the game within the past year, and 6 percent within the past two years – that is, during the coronavirus-related lockdowns. Also, a quarter of the new golfers are ...
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ArticlePE firm to acquire NPD Group
The private equity firm Hellman & Friedman (H&F) will soon be entering into a binding and exclusive agreement to purchase the NPD Group, once the latter’s employee-works council has been lawfully notified and consulted. Founded in 1966 and headquartered in Port Washington, New York, NPD claims to be the world’s ...
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News briefs
Vietnam woes penalize Yue Yuen and other producers
Yue Yuen’s revenues were down by 24 percent to $541.5 million year-on-year in September, with decreases of 22 percent in manufacturing and 25 percent at retail. Total revenues were still up by 6 percent to $6.44 billion for the first nine months of this year. The company relies on Vietnam ...
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Article
New Ipsos/WEF study on exercising in 29 countries
A study by Ipsos and the World Economic Forum shows that people in 29 countries spend on average 6.1 hours per week on exercise or sports. Rates are hardly uniform within the cohort, however. The least active people appear to be Brazilians, spending three hours per day, whereas the ...
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ArticleIndustry stocks fell by 8.3% in Q3
The stock market valuation of the sporting goods sector fell by 8.3 percent on average between June 30 and Sept. 30 of this year, after rising by 10.9 percent during the first quarter and by 25.6 percent during the second quarter. In contrast with previous quarters, the sector performed less ...
