More consumer news – Page 15
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News briefs
DBK: Sporting goods consumption fell by 18.3% in Spain last year
According to a report from the Observatorio Sectorial DBK – part of the “smart data company” Informa, a subsidiary of CESCE – the pandemic’s boost to home fitness has limited by 18.3 percent last year’s drop in sporting goods retail sales in Spain. The drop, which was apparently higher than ...
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ArticleMcKinsey + WFSGI: Winners and losers in a market that fell by 7% in 2020
Performing better than general apparel and other consumer goods sectors, the global sporting goods market declined by around 7 percent to around €285 million in 2020 because of the Covid-19 pandemic, according to a preliminary estimate made by McKinsey & Co. in a webinar hosted by the World Federation of ...
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Article
Grim indicators from GfK for the U.K.
British consumption registered a small uptick in December, especially in the distressed clothing sector, although online sales were reportedly not as buoyant as expected. However, the U.K.’s official exit from the European Union on Dec. 31 and a new extended coronavirus lockdown have apparently created a “perfect storm” that contributed ...
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News briefs
Stream Hatchet reports on streaming and e-sports
Stream Hatchet – the data analytics arm for streaming and gaming of the Canadian company Engine Media – has released its industry trend report for 2020. Like home fitness, e-sports appears to have gotten a big boost from the Covid-19 pandemic. According to Stream Hatchet’s CEO, Eduard Montserrat, “video games ...
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ArticleSpanish campaign promotes sport as a study projects fewer jobs and higher healthcare costs
An association called España se Mueve – along with the High Sports Council, the autonomous community of Madrid and the Madrid city hall – has launched a campaign to help the Spanish sports sector weather the Covid-19 storm and promote sport among the populace for the sake of public health. ...
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News briefs
U.K. still hungry for golf, despite Coronavirus
The provisional results of a review by Sports Marketing Surveys (SMS) of 80 golf courses in the U.K. suggest that rounds played in England, Scotland and Wales during October were up by 65 percent year-on-year. The research firm, which covers some 200 golf courses in the region, will be releasing ...
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News briefs
Cambodia’s bike exports reach 1.5 million units
During the first three quarters of the year, Cambodia exported a total of 1.5 million bicycles, worth nearly $400 million, according to the latest figures from the country’s Ministry of Commerce and as reported by the Khmer Times. More than half were shipped to the European Union (EU), with 360,000 ...
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AnalysisAnalysis: The world’s major sports retailers
This exclusive, yearly statistic shows the revenue development of the 50 largest sports retailers between 2018 and 2019. This is exclusive data and analysis for Professional Members.
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Article
GfK: Contrasting consumer sentiment across Europe
The second wave of the Covid-19 is beginning to stifle the previously expected recovery of the European economy, particularly for the consumption of non-essential products and services. Fortunately, it has not yet led to the retail lockdowns of the first wave in the spring – except in Wales and the ...
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Article
WFSGI’s monthly Covid-19 survey shows rising pessimism
The World Federation of the Sporting Goods Industry (WFSGI) has released the results of the September edition of its WFSGI Covid-19 Impact Survey, a monthly report conducted among manufacturers as well as retailers and brands across the sporting goods sector to explore the effects of the pandemic on their businesses. ...
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Article
Babolat hopes to capitalize on the recovery of racquet sports
Like some other outdoor sports, tennis has enjoyed a recovery from the effects of the Covid-19 pandemic of this past spring, as players can easily respect social distancing rules in the tennis courts. In the first half of this year, Babolat, the world leader for tennis racquets, came 20 percent ...
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ArticleSchöffel: Germans are cautiously looking forward to winter sports
As Germany comes right after the U.S. in terms of the number of skiers, with an estimated 14.6 million practicing the sport, snow sports specialists are wondering whether Germans are going to go on a ski vacation this year, in spite of Covid-19. The question mark will probably remain for ...
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News briefs
Including Skechers, the casual shoe market grew by 6.0% in 2019
In spite of strong competition from the athletic footwear brands in the disputed territory of lifestyle sneakers, the branded casual footwear market grew by 6.0 percent in terms of invoiced dollars to an estimated level of $20.8 billion in 2019, according to a study conducted by Shoe Intelligence in collaboration ...
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News briefs
Big e-commerce growth holding up in Switzerland
Online retailing for sporting goods and other products continued to grow in Switzerland after the Covid-related spring quarantines, and the same has been happening elsewhere, to judge from recent reports. What’s more, e-commerce is widely expected to be very strong in the pre-Christmas period through events like Singles Day, Black ...
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Article
Covid boosted online sales of sports goods in Spain
A survey that IAB Spain and Elogia conducted online in June of this year suggests that 15 percent of Spanish e-commerce consumers, aged 16 to 70, purchased sporting goods during the coronavirus quarantines. Streaming services also drew 15 percent. The product of choice, however, was food (48%), followed by household ...
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ArticleNike is the most marketed brand in sports
Nike, which sponsors over 11,000 athletes and sports organizations around the world, is at the top of SportsPro’s inaugural list of the World’s 50 Most Marketed Brands in the sports sector. It is followed, in order, by Emirates Airlines, Adidas, Monster Energy and Red Bull. The next sportswear brand on ...
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News briefs
Smith moves its consumer & dealer services division to Portland
Smith Optics has transferred its consumer & dealer services division to its headquarters in Portland, where it will join the product, marketing and sales departments. The division was previously located at Smith’s Utah-based manufacturing facility. The Portland team will include account managers coming from Utah and new hires such as ...
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ArticleFischer lays off 150 workers, sees possible recovery
Like Rossignol, which has just announced the elimination of 95 jobs, Fischer Sports has decided to lay off 150 workers at its Ukrainian ski factory following a drop of about 25 percent in pre-orders for the coming autumn/winter season, although the management is cautiously optimistic about the near-term future. There ...
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News briefsArc’teryx launches virtual product advisor for consumers
If consumers can’t make it to a store, but have questions about Arc’teryx’ new product line for the autumn, they can now make an appointment online with the new Virtual Advisor. The Canadian brand claims that the 30-minute appointments, which are available worldwide but currently only in English, will help ...
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ArticleCycling has defied the Covid-19 crisis in Germany
In its latest “sentiment barometer” for the first half of 2020, the German Bicycle Industry Association (Zweirad-Industrie-Verband e.V.; ZIV) comes to the conclusion that bicycles and e-bikes have been among the winners during the coronavirus crisis in Germany, while many other industries have suffered as a result of the global ...
