More Headlines – Page 42
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ArticleCisalfa Group reports increased revenues for 2023/24
Cisalfa Group announces 2023/2024 financial results with revenues increased to over €700 million.
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ArticleThe New Creative Collectives: a strategic shift in outdoor and sports culture
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
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ArticleCare & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
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ArticlePolartec: A pioneer in supporting sustainable transformation
For decades, Polartec has been at the forefront of performance, comfort and sustainability with its innovative products. With the new “Beyond Begins Today” campaign, the company draws attention to the most important issues of our time, while celebrating its latest planet-conscious product innovations.
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ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
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ArticleBrand activism: The strategic imperative of “what” over “why”
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.
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ArticleTrailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
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ArticleNemo: How customer centric design philosophy for meaningful action works
In an exclusive interview, NEMO Equipment shares how their customer-centric design philosophy fuels eco-conscious innovation in outdoor gear.
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ArticleTemu sued by Austrian trade association
Austrian retailers are trying to hold their own against the fast rising Chinese low priced online marketplace Temu.
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ArticleSpanish footwear exports up in the first seven months of 2024
Spain’s footwear exports rose for the first seven months of 2024 compared to the same period in 2023.
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ArticleeBay expands Circular Fashion Fund globally
With a $1.2 million investment to advance sustainability in fashion through 2025, the Circular Fashion Fund is now supporting global startups.
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ArticleSki Industry Climate Summit returns to ISPO Munich 2024
The trade show hosts Atomic’s second Ski Industry Climate Summit with partners POW, FESI and EOG, spotlighting climate action in winter sports.
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ArticleYoung Russian sporting goods brands struggle to take off
Young Russian sporting goods brands face challenges, one being a lack of high-quality raw materials, especially fabrics.
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ArticleRottefella wins another patent victory against Amer Sports
The Norwegian ski binding maker wins another case, barring Amer Sports’ Salomon and Atomic brands from selling Shift binding systems.
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ArticleSpain’s amateur padel league plans to span the world
The plan is to within two years to quintuple the number of players and double the number of participating clubs.
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ArticleFour more cities will join IOC and UN-Habitat “Sport for Sustainable Urban Development Initiative”
This initiative helps tackle the rapid growth of the population living in urban areas, which requires effective, sustainable policies in these areas.
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ArticleAdidas lifts FY guidance after another strong quarter
Citing current brand momentum and better-than-expected results in Q3 ended Sept. 30, Adidas increased its FY24 guidance for a second consecutive period. The German group is now forecasting about 10 percent currency-neutral sales this fiscal year, up from a prior outlook of a high-single-digit rate and €1.2 billion in ...
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ArticleFalse press pass fans flames of doping dispute
WADA and the USADA have a new disagreement – over method.
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ArticleHead is the number one tennis racquet choice in Europe
Data shows that in seven out of eight key European countries, Head racquets are the first choice of players H1 2024.
