News briefs – Page 6
-
News briefsNew research identifies female runners' safety concerns
Adidas surveyed 9,000 runners internationally to understand men’s and women’s experiences and perceptions of safety when running. 92 percent of women reported feeling concerned for their safety, with half (51%) afraid of being physically attacked, compared to 28 percent of men. Over a third (38%) of women have experienced physical ...
-
News briefsAdidas and Yohji Yamamoto celebrate 20 years of their partnership in Paris
Adidas is celebrating the 20th anniversary of its partnership with Japanese fashion designer Yohji Yamamoto with a pop-up retail and exhibition space in Paris. The sports brand and Yamamoto came together two decades ago for Y-3, a label that combines sportswear with the designer’s lens. At the Parisian pop-up, hosted ...
-
News briefsAdidas and Ye rumored to agree on cleaning Yeezy inventory worth €500m
According to Hypebeast, Fashion United, Sole and other media, Adidas has agreed with Ye (formerly known as Kanye West) to sell some of the remaining Yeezy branded stock worth $500 million. The two companies have parted in October 2022 after West made a series of anti-semitic comments online in various ...
-
News briefsMLS and Adidas announce multi-year partnership extension
Major League Soccer (MLS) and Adidas have announced a multi-year extension of their partnership. Under the multi-faceted agreement, Adidas will continue to be the official outfitter of the U.S./Canadian football league, its clubs and youth academies. The brand will pay €780 million over the next seven years to continue as ...
-
News briefsAMSilk and Brain Biotech develop high-performance biobased protein fibers
Biomaterial specialist AMSilk, based in Munich, and industry solutions provider Brain Biotech have entered a partnership to accelerate the development of high-performance fibers for the performance materials market. AMSilk produces biotechnological materials based on renewable carbon structural proteins that are fully recyclable, biodegradable and contain no microplastics. The company’s Biosteel ...
-
News briefsAdidas launches a new footwear design tournament
Adidas has announced the launch of a new Consortium Cup – a four week footwear design tournament, with 16 of the world’s most iconic sneaker stores going head to head for the chance to be crowned champions. Organized in knockout format, the Consortium Cup includes sneaker stores Overkill, Nice Kicks, ...
-
News briefsBeyoncé’s Adidas line is reportedly struggling
Revenues from Ivy Park, Beyoncé’s clothing line with Adidas, fell by more than 50 percent last year, the Wall Street Journal (WSJ) has reported. According to documents obtained by the newspaper, Ivy Park posted around $40 million in sales in 2022, compared with $93 million in 2021, and in sharp ...
-
News briefsWhat the Adidas and Les Mills partnership is about
Adidas and Les Mills have joined forces to shape the future of training. The collaboration aims to offer adiClub’s 300 million plus members a personalized approach to fitness, both live and digital, as well as exclusive benefits and immersive experiences. The latest high-performance training apparel, footwear and accessories from Adidas ...
-
News briefsAdidas launches a new label
Adidas has launched a new label, Adidas Sportswear, “curated to serve the next generation.” The spring/summer release includes a reimagined tracksuit, a silk-like striped dress, and a shoe made in part with recycled materials. Designed for everyday wear but described as “sporty in essence” the pieces come with added performance ...
-
News briefsAdidas x Burning Cart Society explore new paths on the green
Adidas has launched a new capsule golf apparel collection created in collaboration with the Burning Cart Society, a project that promotes better access to the sport of golf and a purist approach to golfing – without carts. The limited-edition collection is part of the Adidas Adicross range and features unisex ...
-
News briefsAdidas among backers of Sapphire Sport’s new venture fund
The venture capital platform Sapphire Sport has raised $181 million for a new fund focusing on sports, media, entertainment and technology in North America, mainly in California and New York, Bloomberg has reported. The new fund’s investors include Adidas, AEG Worldwide, Arctos Sports Partners, the Bank of Montreal, City Football ...
-
News briefsAdidas and Bollywood star team up to challenge Indian stereotypes
Source: Adidas Originals Ranveer Singh Adidas Originals has unveiled a new campaign for the Indian market featuring existing brand ambassador and Bollywood star Ranveer Singh. With this move, Adidas aims to bring back the streetwear mentality to elite fashion and “democratize access to culture and empower the ...
-
News briefsAdidas might move its Paris store to a more central location
According to Sport Guide, Adidas is considering moving its 2,000-sqm store on Paris’ Champs-Elysées to another location, also on the Champs-Elysées but in a better spot, more visible to pedestrians and tourists. The Avenue des Champs-Élysées in Paris’ 8th arrondissement runs between the Place de la Concorde and Place Charles ...
-
News briefsAdidas presents its first collection for Italian national football team
As the new official partner of the Italian Football Federation (FIGC) and supplier of all Italian national teams (men’s, women’s, youth, futsal, beach soccer and e-sports), Adidas has now unveiled its first collection of products for the teams, created in collaboration with FIGC. Much of the collection’s design is inspired ...
-
News briefsAdidas launches new sportswear for women, backed by research
Adidas has expanded its women’s sportswear portfolio with new high-performance bras and leggings to offer women more purposeful and better performing sports underwear. The new collection was developed in collaboration with professor of sports science and physiological advisor to elite athletes, Jason White, and professor Joanna Wakefield-Scurr, head of the ...
-
News briefsJury rejects Adidas’ lawsuit against Thom Browne
Adidas failed to convince the Southern District Court in Manhattan that the use of stripes on the clothing of luxury brand Thom Browne Inc. infringes the sporting goods giant’s trademark, the three stripes. The jury found Jan. 12 that there was no trademark infringement or dilution. Adidas sought $867,225 in ...
-
News briefsNew Balance is suing AS Roma over Adidas sponsorship deal
New Balance is suing AS Roma due to the club’s recent long-term agreement with Adidas. The existing technical sponsorship agreement between New Balance and the Serie A club for the production of soccer jerseys, which expires at the end of the current 2022/23 season, has not been renewed. Following press ...
-
News briefsAdidas and Thom Browne continue their dispute in court
The ongoing dispute between Adidas and Thom Browne over the use of stripes on clothing and footwear continues, with both brands facing off in trademark litigation in Manhattan’s Southern District Court early in the new year. Adidas is seeking more than $867,000 in compensation from the U.S. fashion brand – ...
-
News briefsAdidas expands partnership with Common Goal
Adidas has unveiled the next step in its global partnership with Common Goal, which aims to help drive gender equality in football by supporting dedicated grassroots initiatives in this area, on and off the pitch. The German sportswear giant said that 1 percent of net sales of the official match ...
-
News briefsAll for Padel not quite all pádel
CEO José Luís Sicre announced at this month’s seventh edition of International Padel Days in Barcelona that All For Padel is looking to make good on its slogan, “Not everything’s padel,” especially when it comes to international expansion. According to CMDsport, the Adidas retail licensee is looking to move into ...
