News Briefs – Page 119
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News briefsDescente divests Le Coq Sportif for China
Japanese apparel company Descente is transferring the Le Coq Sportif brand for mainland China to its consolidated subsidiary Le Coq Sportif (Ningbo) Co, Ltd. for 4.9 billion Japanese yen (€31.1m). Le Coq Sportif (Ningbo) is 75 percent owned by Descente and 25 percent owned by Itochu Textile China and was ...
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News briefsPuma to sponsor Dux
Puma has signed a two-season deal to become the technical supplier for Dux Gaming, according to Esports Insider and Tradesport. Dux operates in both sports and e-sports, in the latter case competing in FIFA (EA Sports FC), NBA 2K and Formula One. In addition to such e-sports teams, Puma will ...
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News briefsDecathlon opens fifth Austrian store
Source: Decathlon/Romar Ferry Gábor Pósfai, Managing Director Decathlon Austria. Five years after the opening of the first Austrian store in the SCS Park in Vösendorf, the fifth Decathlon location is to follow on Sept. 29. Customers will find equipment and clothing for more than 70 sports on ...
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News briefsChief Digital Officer Zalaznik to leave Adidas
Germany’s Manager Magazin reported that Adidas’ Chief Digital Officer Scott Zalaznik will be leaving the company. His successor will be Tobias Seemann, who joins Adidas as Senior Vice President Global Digital and eCommerce in October. Seemann already worked at Adidas as SVP Commercial Europe from 2020 to 2022 and before ...
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News briefsJD closer to buying Courir
The acquisition of Courir has advanced to the next stage, with JD Sports Fashion signing an agreement to make the purchase for €520 million, as CMDsport reports. The sum is to comprise €325 million in cash and €195 million in redemptions. The deal remains subject to regulatory approval but is ...
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News briefsPeloton Appoints SVP of Apparel & Accessories
Peloton has named Cédric Fletcher as its new Senior Vice President of Apparel and Accessories. Fletcher has held leadership positions at several apparel and sporting goods companies, most recently as Chief Product Officer at men’s apparel brand True Classic. Prior to that, he was Chief Merchandising Officer at Under Armour ...
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News briefsVölkl creates role of Global Brand Business Director
Source: Völkl Markus Knipschild, Global Brand Business Director Völkl Already since June 1, 2023, Markus Knipschild has been in charge of the strategic orientation of the traditional German ski brand Völkl as Global Brand Business Director. The newly created position focuses exclusively on the Völkl brand, which ...
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News briefsPuma’s Voices of a Re:Generation initiative sees addition in India
Source: Puma Aishwarya Sharma Puma has expanded the regional reach of its Voices of a Re:Generation initiative beyond Europe and the U.S., adding Indian sustainable fashion advocate Aishwarya Sharma to the project. Sharma is part of Puma’s list of thought leaders in the year-long project, which aims ...
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News briefseBay's new financing option supports circular fashion solution providers
eBay UK has announced a partnership with the British Fashion Council to launch the Circular Fashion Innovator’s Fund, offering £100,000 (€150,000) in funding for small businesses specializing in circular fashion solutions. The fund hopes to bring new technology and services to the market that will make people think and shop ...
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News briefsAdidas sues LIV Golf over trademark infringement
Adidas has filed a petition with the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office against five trademark applications filed by LIV Golf, the Saudi Arabian professional golf league whose CEO is former professional golfer Greg Norman. Adidas claims that the “L” in LIV Golf’s logo, ...
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News briefsLeather Naturally launches a digital exhibition highlighting leather circularity
Leather Naturally has launched a digital exhibition that is meant to spotlight and celebrate the role that leather plays in a circular, sustainable economy. Featured brands include Adidas, Puma, Coach, Dr Martens, Schott NYC, Ecco, Dents, The Boot Repair Company, Leather Repair Company, Chicago School of Shoemaking, Anya Hindmarch, and ...
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News briefsIOC and UN-Habitat team up to promote sport in urban environments
The International Olympic Committee (IOC) and the United Nations Human Settlements Programme (UN-Habitat) have announced a new partnership to promote physical activity in urban environments, underscoring the role of sport as an enabler of sustainable development of cities and the well-being of their residents. The collaboration was announced at the ...
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News briefsFila will continue to outfit Italian ice sports athletes
Fila Holdings Corp. has announced that the Fila brand’s partnership with the Italian Ice Sports Federation (FISG) will continue for the entire four-year Olympic cycle until 2026. The 2022 Beijing Winter Olympics, where the national short and long-track speed skating team and the mixed doubles curling performed in specially designed ...
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News briefsTechnogym inaugurates new Benelux center
Technogym has announced the opening of its new Technogym Benelux center. Located at Capelle aan den Ijssel in the western Netherlands, the 1,500 sqm space has been designed to attract both industry operators and consumers, who will have a chance to discover the brand’s ecosystem made of training equipment, digital ...
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News briefsLacoste to double number of stores in India
French apparel brand Lacoste plans to open around 50 standalone stores in India over the next five years, Business Standard has reported, based on an interview with Lacoste’s CEO for the Asia-Pacific region, Marcus Meyer. The brand currently has 42 stores and seven digital marketplaces in India and plans to ...
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News briefsCricketer Deepak Chahar launches new sports brand in India
Deepak Chahar, the 31-year-old cricketer who plays in the Indian Premier League and team India, has officially launched a new sports brand called Dnine Sports. The brand will be incorporated under Lcdc Athletics Private Ltd., which Chahar co-founded with his father, Lokendra Singh, last year. Dnine’s products, designed to enhance ...
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News briefsDoja Cat launches Skechers signature collection
Source: Skechers Skechers x Doja Cat Grammy Award-winning rapper, singer and songwriter Doja Cat continues her role as Skechers artist-in-residence with the debut of her first footwear collaboration, available at first exclusively on StockX for a limited time. The Doja’Lite from the Skechers x Doja Cat collection ...
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News briefsAdidas launches limited-edition spikeless golf shoes with 4D midsole
Source: Adidas Adidas MC87 4D Adidas has unveiled the MC87 4D, a limited edition model of spikeless golf shoes that combines a clean and classic upper with the futuristic 4D midsole. The shoes are based on a gender-neutral last and are available in various men’s and women’s ...
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News briefsSport enters the Italian Constitution
In a historical step, Italy’s Chamber of Deputies unanimously approved on Sept. 20 an amendment to include sport in the Constitution. The measure had already received the green light from the Senate. The following paragraph has been added to Article 33, which refers to art and science: “The Republic recognizes ...
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News briefsHelly Hansen Italy has a new country manager
Michele Battocchio is the new country manager for Italy of the Norwegian brand Helly Hansen. Battocchio has more than 25 years of experience in sporting goods, footwear and fashion at the national and international level. He previously worked for UYN, Garmont and Northwave. Battocchio will be based at Helly Hansen’s ...
