All Norway articles

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    News briefs

    Blue Tomato expands in Norway


    Blue Tomato has opened a second Norwegian store, after the one in Oslo, in the city of Trondheim. A third is due to follow in Bergen, and there are plans for a store in Rovaniemi, Finland, as well. “Trondheim is located at the center of retail in central Norway and ...

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    Norwegian sports specialty market grew by 3.6% in 2021


    According to data compiled by the Norwegian sporting goods industry association, Norsk Sportsbransjeforening, Europe’s highest per capita sporting goods market recorded a 3.6 percent increase in 2021 among its nine top banners to 14,875 million Norwegian kroner (€1.46b) from 14,363 million in 2020. The trade group intends to release a ...

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    Infographics & Data

    The Norwegian Sports Retail Market


    This interactive chart shows the largest Norwegian sports retailers by revenue in thousand NOK (2020 and 2021) as well as the total market size 2020, 2021 including market shares. This chart can be downloaded as JPG, PNG or PDF.

  • News briefs

    Norwegian authorities ask retailers to disclose microplastic emissions of garments in Norway


    Citing a little-known Norwegian law, Norwegian citizen and activist Axel Klanderud has called on authorities to force retail companies Anton Sport and Intersport (both part of Sport Holding AS) to be transparent about the microplastic emissions generated by the sale of their products in the country. The following verdict was ...

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    NBA to stream two games per week live in Norway


    The NBA has signed a multi-year deal to stream two live games per week through the website of Norway’s top online newspaper, VG, which has a daily circulation of 2.4 million. There will also be “highlights, short-form content and articles.” The games will be exclusive to subscribers of VG+ Sport, ...

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    Norway’s sports market fell by 7% in Q3


    The period between July and September 2021 was the second-best third quarter for retailers operating in the wealthy Norwegian sporting goods market. It recorded a 7 percent decline to 3.7 billion Norwegian kroner (€374m-$423m) as compared to the third quarter of 2020, when the market grew at an exceptional rate ...

  • News briefs

    XXL helps a non-profit buy and lend sports equipment


    XXL is donating NOK 500,000 (€50,500-$57,400) for the purchase of sports and outdoor equipment – such as alpine skis, sleds and skates – to BUA, a Norwegian non-profit organization that lends such products to the young. So far this year BUA has loaned equipment to twice as many Norwegians (about ...

  • News briefs

    Driven by DTC and online, Norway’s sporting goods market grew by 16.5% in 2020


    While exceeding 10 percent, the growth in Norway’s sporting goods industry from 2019 to this past January was too low – or so says Trond Evald Hansen of the Norwegian Sports Industry Association. Hansen’s calculations are more comprehensive than those compiled by various organizations in some other countries, as they ...

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    Small Q2 drop in an expanded Norwegian market


    After registering a jump of 24.97 percent in the first quarter, due especially to very good weather conditions, the major sporting goods retail chains booked a drop of 3.93 percent in the second quarter as compared to the same period of last year, due in part to store closures. Many ...

  • News briefs

    Norway’s sports chains grew by 25% in Q1


    The Norwegian sporting goods market as already gone up by 7 percent, as previously reported . Cold weather, abundant snow and restrictions on foreign travel helped the major Norwegian sporting goods retail chains to book a sales increase of almost 25 percent to 3.3 billion Norwegian kroner (€1.3bn-$1.6bn) in the ...

  • News briefs

    Sports sales boom in Norway continues over the internet


    The Norwegian sporting goods market, which grew by 7 percent last year across the major retail chains , continues to be very buoyant, especially over the internet, as noted by Sportsbransjen , the country’s sporting goods industry association. According to Klarna , the Swedish fintech company, online sales of sports ...

  • News briefs

    Strong start of the year in Norway and Finland


    According to Virken , the general retail trade increased by 9.2 percent in Norway in January, as compared to the same month a year ago, despite the closure of some shops and malls for one week, rising by 54.3 percent online and by 6.4 percent offline. The sporting goods sector ...

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    The Norwegian market grew by over 7% in 2020


    Norway has the highest per capita consumption for sporting goods in Europe, and it grew strongly last year – in spite or because of the coronavirus epidemic – in contrast with an overall sales decline estimated at around 10 percent in the five major European countries. One main reason was ...

  • News briefs

    Two Norwegian distributors join forces


    Spex Holding is acquiring all the shares of two Norwegian wholesale distribution companies, Beach Mountain and Response Nordic . As reported by the Norwegian Sports Industry Association , Invest42 , until now the sole owner of Beach Mountain, is becoming a co-owner of Spex. Both Beach Mountain and Response ...

  • Article

    Strong growth in Norway


    Norway’s major sports retail chains recorded a particularly strong increase of 17.7 percent in the second quarter of 2020 as compared to the year-ago period, despite the Covid-19 pandemic, according to the country’s well-informed sporting goods industry association, Sportsbransjen . Their online sales went up at higher rates. Norway ...

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    Opinion: The short- vs long-term perspective of retail recovery


    Guest Article by Magnus Ohlsson The pandemic has led consumers to shift interests and behavior for now, but not necessarily forever. This also means that short-term gains and losses should not be translated into an everlasting future. It is important to take into the equation the brand performance of ...

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    Solutions in sight for Norway’s sports sector


    We reported in our Feb. 10 issue about the problems at XXL ASA and the bankruptcy of Gresvig , the Norwegian licensee of Intersport. Powerful investors are pitching in to save the two largest retail players in the Norwegian sporting goods market. It seems, however, that some suppliers may ...

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    Many factors at the root of the Norwegian problem


    Recent consequences of climate change aside, Norways’ two major competitors in the sporting goods market, Gresvig and XXL (see the related articles in this issue), have been caught in a “perfect storm” of troublesome factors, according to two experts: Trond Hansen , CEO of the Norwegian sporting goods industry association, ...

  • Article

    Swedish and Finnish retailers were better off


    According to preliminary figures, retail sales of sporting goods declined more or less by 0.7 percent in Sweden and by 0.3 percent in 2019, compared with a drop of 3.5 percent in Norway.