Online sales for China’s overall athletic footwear market down 22%, running footwear up 6%

According to NPD Group, e-commerce sales of athletic footwear in mainland China declined 22 percent year-on-year through August 2022. Running footwear, however, increased 6 percent and increased its market share from 19 percent to 23 percent. Sales of running shoes, which have high double-digit growth in the $90+ price range, ...