The leadership transition follows a fiscal year in which the UK athleisure retailer achieved record revenue of £349.5 million and expanded brand partnerships.
After a transformative two-year stint at the helm, David Pujolar has officially vacated his role as CEO of Footasylum. The departure, effective February 12, 2026, marks a strategic pivot for the UK-based streetwear giant as it transitions from a period of rapid domestic stabilization to an aggressive international push.
To maintain momentum during the transition, parent company Aurelius Group has appointed Stephan Rahmede as interim CEO. Rahmede, a senior representative at Aurelius WaterRise – the firm’s internal operational advisory arm – steps into the role as Footasylum launches a formal search for a permanent successor capable of steering the brand through its next phase of transformation and international expansion.
Pujolar’s nearly two-year tenure delivered transformative results: Footasylum posted record revenue of £349.5 million (€420 million) – a 9.4 percent year-on-year increase – while securing major brand partnerships with Nike, Adidas, and New Balance, and expanding into Middle Eastern markets through a strategic alliance with Apparel Group.
Interim head Stephan Rahmede indicated that the company is not hitting the brakes. The next 12 months are slated for a heavy lean into e-commerce scaling and further digitalization. This strategy aims to leverage the physical store upgrades completed since Aurelius rescued the brand from JD Sports’ forced divestment in 2022.
