Adidas has expanded its women’s sportswear portfolio with new high-performance bras and leggings to offer women more purposeful and better performing sports underwear. The new collection was developed in collaboration with professor of sports science and physiological advisor to elite athletes, Jason White, and professor Joanna Wakefield-Scurr, head of the Research Group in Breast Health at the University of Portsmouth.
The latest bra and leggings collection builds on the SS22 bra collection to cover even more training needs across Studio, All Gym, HIIT and Running – with new styles specifically designed to combat performance obstacles.
The development of the collection was additionally supported by a global consumer survey, which uncovered the extent of the impact of inappropriate apparel. From unwanted distractions to physical problems, 58 percent of women say they frequently have to stop to pull up their leggings during workouts, while nearly half (49%) have already left marks on their skin due to tight-fitting clothing. Coupled with the fact that up to 94 percent of women have asymmetrical breasts, the importance of proper and supportive fit and appropriate sportswear becomes clear.
The collection has been available in stores worldwide and on the Adidas website since Jan. 12.