Product & Marketing

Adidas’ new marketing campaign focuses on “possibilities”

2021-04-20T16:40:00

In Adidas’ newest marketing campaign, “Seeing Possibilities,” several well-known endorsees of the brand appear at home in a series of 20 documentary films, representing yet another chapter in its wider “Impossible is Nothing” campaign. The theme this time is the “rebellious optimism” of sport as it relates to the brand, ...

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