In Adidas’ newest marketing campaign, “Seeing Possibilities,” several well-known endorsees of the brand appear at home in a series of 20 documentary films, representing yet another chapter in its wider “Impossible is Nothing” campaign. The theme this time is the “rebellious optimism” of sport as it relates to the brand, its product design and its charitable endeavors, such as the environmental collaboration with Parley for the Oceans. Among the stars are the footballers Paul Pogba and Mohamed Salah, the musician Beyoncé, the e-sports competitor Ninja, the NBA player Dame Lillard, the rugby captain Siya Kolisi, the trans volleyball player Tifanny Abreu and Parley’s CEO, Cyrill Gutsch. The episodes are set for release during the spring and summer. The first one came out on April 19.