Adidas has signed a three-year deal to become the official brand of the Boston College’s (global) football program for athletic footwear, apparel and accessories, starting on June 1. As reported in early April, New Balance agreed earlier this month to supply the college’s 30 other non-football teams over the next ten years. Under Armour, which has been cutting back its sports marketing budget, was previously the college’s sponsor for all the varsity sports.