On July 7, Adidas unveiled four murals at various locations in London honoring the stars of UEFA Women’s EURO 2022™, just hours before the start of the event. The murals, created in collaboration with female artists from the U.K., celebrate the personal goals and achievements of Mapi Leon, Millie Bright, Vivianne Miedema and Wendie Renard. Each mural features a design that visualizes the player’s story, framed by her goals. The murals also feature a QR code that leads to a short film tracing the player’s journey (see below).
The murals are part of Adidas’ campaign for UEFA Women’s EURO 2022™. On the pitch, the German brand has designed jerseys for the national teams of Belgium, Germany, Northern Ireland, Spain and Sweden. Each of these jerseys focuses on performance and sustainability, the company says.
Millie: https://youtu.be/VZDiUw5Ukvg
Viv: https://youtu.be/As2sTN4IIkw
Wendie: https://youtu.be/Xa3eb-JXNl8
