Deporvillage has developed a brand of technical men’s and women’s apparel and accessories for the outdoor market, according to DiffusionSport. The new Reld brand offers T-shirts, pants, fleeces jackets, vests, windbreakers, gloves and socks, manufactured with proprietary materials such as Reld Warm Keeper, Reld Dry Keeper, Reld Water Shelter and Reld Wind Blocker. All items are exclusive to Deporvillage.

The Spanish online retailer – now owned by JD Sports through a subsidiary, Iberian Sports Retail Group (ISRG) – has two other own brands, both for cycling. Finisseur specializes in apparel and accessories, DPV in helmets, shoes, eyewear and other accessories.