South Korean actress and model Han Sohee, who gained notoriety for her roles in television series such as The World of the Married and Nevertheless and is known not only in Korea but also abroad for her unique style and renowned filmography with box office records, is the new face of Fila. The sporting goods brand announced that Sohee will be seen for the first time with the Fall 2023 F-Box Anniversary campaign, which will launch on Sept. 15 and can be seen worldwide on all Fila online and offline channels.
Sohee’s participation in various campaigns and communication activities as part of Fila’s 5-year “Winning Together” strategic plan is expected to further strengthen Fila’s image as a “premium lifestyle sports brand.” “We plan to propose a new look for the brand through various projects with Sohee while communicating more closely with customers around the world to solidify our image as a premium lifestyle sports brand,” said a Fila representative.
Sohee’s upcoming drama Gyeongseong Creature will soon be released on Netflix. She is an international fashion icon and has established herself as one of the most sought-after influencers of her generation.
