Product & Marketing

Is there a revolution happening in road helmets?

2024-01-18T16:14:00

Kask-greandier

Source: Ineos Grenadiers

There was a time when the world’s top cyclists didn’t bother with helmets. However, affordable life insurance has long been a staple for both amateur and professional road bike enthusiasts. But the helmet comes with a drawback: it doesn’t contribute much to making cyclists faster. It adds to the overall ...

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