All POC articles
-
News briefsIs there a revolution happening in road helmets?
There was a time when the world’s top cyclists didn’t bother with helmets. However, affordable life insurance has long been a staple for both amateur and professional road bike enthusiasts. But the helmet comes with a drawback: it doesn’t contribute much to making cyclists faster. It adds to the overall ...
-
News briefsPOC launches first bike helmet with independent, self-powered light source
More than a year after Swedish companies POC and Exeger unveiled a technology and an idea to develop, design and manufacture a helmet with self-powered lighting at the Rouleur Classic in London, POC has now unveiled the Omne Eternal bicycle helmet. Designed to increase the cyclist’s safety on the road, ...
-
News briefs
Dior launches a ski line with Descente and other partners
For the launch of its first men’s capsule ski collection, Dior is opening a pop-up shop in the SoHo neighborhood of New York City, specifically at 109 Greene Street. Other pop-ups – in Osaka, Japan, for instance – will open during the month of November. The New York shop, operating ...
-
News briefs
POC extends online retail team
Source: POC Ines Radacher POC, the Swedish manufacturer of helmets, goggles, body protection, clothing and accessories, is expanding its internal online retail (e-tailing) division due to the increasing digitalization of the retail sector. Therefore, Ines Radacher was appointed to the new position of “online account manager, DACH” ...
-
News briefs
POC takes over the distribution in the U.K.
Boardsport Source reports that POC has established a “Sales Organisation” for the U.K. and hired a country manager, Oliver Coxhead, to oversee it. Sales teams from POC’s office for European sales will be providing back-up. The new arrangements took effect on July 1. The Swedish producer of headwear, eyewear, apparel ...
