JD Sports and Nike launch virtual sneaker try-on event on TikTok

JD Sports is launching an interactive social media campaign, created in close partnership with TikTok’s Creative Lab, to support the release of Nike’s new Air VaporMax. Thanks to a 3D augmented reality branded effect, any TikTok user will be able to virtually superimpose the new shoes in three different colors ...

if you are already a subscriber of SGI Europe.

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.