All Joma articles
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News briefsJoma looks to double or triple its sales
Joma is now in a position to double its sales in five years and perhaps triple them in what Diffusion Sport calls a reasonable period – this according to Marina López, its Managing Director and Marketing Chief. The Spanish brand has expanded its facilities in Portillo from 65,000 to 90,000 ...
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ArticleWhat are brands doing for Earth Day 2023?
For Earth Day 2023, businesses are being pitched as central to environmental efforts. We take a look at what our industry brands are doing.
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News briefsJoma enjoys record 2022, remains prudent on 2023
Joma, the Spanish brand with headquarters in Toledo and a historical focus on running, football and tennis, was present as usual at the recent Micam footwear show, which ran on Feb. 19-22 in Milan. Alessandro Annibale, sales director of its Italian subsidiary, was on hand to meet with local retailers ...
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News briefsJoma appears to have recovered from pandemic measures
Joma is set to exceed its sales for pre-lockdown 2019 by 15 to 20 percent, according to Diffusion Sport. Production director Fortu López told the trade publication at the recent Micam trade show that “the company is meeting expectations. Indeed, we’re exceeding our goals, which were to return to our ...
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News briefsJoma partners with the Serbian Tennis Federation
Spanish sportswear brand Joma has announced a new sponsorship agreement with the Serbian Tennis Federation. The deal involves athletes in all categories. The Serbian Tennis Federation will wear Joma uniforms for the first time at the Davis Cup 2022 in Valencia, starting on Sep. 13. Serbia won this tournament in ...
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News briefsJoma further expands its retail network in Spain
Joma, the Spanish sports clothing brand, has opened three new stores in Madrid, Catalonia and Galicia. The new Madrid store is located at the Sambil Outlet in Leganés, the largest shopping mall in the country. This opening brings the number of Joma stores in Spain’s capital city to four. The ...
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News briefs
Joma launches its own padel racquet
The growing popularity of padel tennis, where Spain remains the leader, has led Joma Sport to add padel racquets to the product ranges of its various brands. Joma presented its new racquet at a special international event during the finals of the World Padel Tour Master, for which the brand ...
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News briefs
Zara partners with Joma for men’s athletic line
Zara has launched a line of fitness apparel and running shoes for men under its private label for sports products, Athleticz, limited for sale on its website and at some of its stores in Paris, Milan, Dubai, Manchester, Leidschendam-Voorburg (the Netherlands), Barcelona, Madrid and La Coruña (Spain). The Spanish brand ...
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News briefs
Joma is forming a European running team
Joma is looking to put together a team of three to wear a special edition of its Storm Viper running sneaker through some 182,585 km of footraces in various European countries. For the selected runners, the Spanish sportswear brand will be covering the costs of all running bibs and travel ...
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News briefs
Joma is the new kit supplier of Norwich City
Joma and the Norwich City Football Club have agreed on a new technical kit partnership deal. The financial terms and the length of the agreement, which replaces the club’s previous contract with Errea, have not been disclosed, although the club has described it as a “record-breaking sponsorship deal.” Joma will ...
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News briefs
Joma replaces Penalty as sponsor for Brazilian futsal
Replacing a local firm, Penalty, after 59 years, Joma Sport has become the official technical sponsor of the Brazilian Futsal Confederation (CBFS). For the next few years the Spanish brand will be supplying apparel for Brazil’s national men’s and women’s teams and for their officials. It will also supply the ...
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News briefs
Joma signs its first U.S. football sponsorship
Joma Sport has entered into a one-year agreement with Queensboro FC as the official partner and founding kit sponsor of the Queensboro Academy. For the Spanish company, the partnership is the first sponsorship deal with a football team in the U.S. Queensboro FC is an upcoming American professional soccer team ...
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News briefs
Joma to sponsor the Italian Tennis Federation
Joma Sport will become the new technical sponsor of the Italian Tennis Federation (FIT) on Jan. 1, supplying all apparel to all Italian national teams and equipment to the federation’s tennis centers for the next five years. Joma will also participate in the federation’s brand makeover, which is intended to ...
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News briefs
Macron signs six-season kit deal with Sampdoria
Macron will replace Joma as the new kit supplier of Sampdoria, the Italian football club that competes in Serie A. The new six-year contract will debut in the 2020/21 season. The Italian sportswear company, based near Bologna, will supply all the technical products for the team and staff as well ...
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News briefs
Joma to supply kits for CSKA Moscow
Joma is taking the place of Umbro as the technical sponsor of the CSKA Moscow team, which belongs to Russia’s Premier Football League. Starting with the 2020/21 season, the Spanish sports brand will supply the uniforms, as well as cleats and street shoes, to the club’s professional, youth, women’s and ...
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News briefs
Joma to reward the pandemic’s anonymous athletes
In tribute to those who have either undertaken or continued to practice a sport during the Covid-19 pandemic, Joma and the Portuguese Olympic Committee (COP) have established a “national team of anonymous athletes.” By continuing down the road they’re already on, these ordinary citizens can register to receive either technical ...
