Keller Sports, the fast-growing German online retailer for premium sports products and services, is organizing a special multi-sport challenge, the “Brand City Clash by Keller,” in five German cities - Würzburg, Dresden, Münster, Freiburg and Munich - with the help of five brands for the first time this summer. In each city, two teams of three sports enthusiasts will compete against each other between July 24 and Aug. 28 in behalf of their city. Each of the participants will represent one of the brands supporting the event: Asics, On, Scott, The North Face and Under Armour. Any team can apply on Instagram to participate in the competition, convincing the brands of their value as ambassadors. The chosen competitors will be equipped and supported by the brands. The event will be accompanied digitally via Keller’s own channels and by the brands themselves. The aim is for the teams to win for their city and their brand. Garmin will supply each team with test watches for on-site navigation and provide one of the three main prizes. The participants will collect points on the Keller sMiles app. The Keller group has just won the German Innovation Award for the second time for its brand positioning and approach to customer loyalty. The company expects to grow by more than 40 percent this year, as it did in 2020. It was targeting a turnover of more than €100 million in 2020, and the Covid pandemic apparently helped it to reach that goal, but no precise figures could be obtained.
