Macron will be the technical sponsor of the Italian Cricket Federation (F.CR.I.) for the next four years, starting from the 2021/22 season. The sportswear company will dress the national teams and affiliated clubs and will create a dedicated line of merchandise. Macron will also set up a Club Shop, accessible for the clubs as well as to amateur players. The governing body of the sport for Italy was established in November 1980. Since then, cricket has been played regularly and continuously in the country.