Daniil Medvedev will soon have his own brand logo on Lacoste and Tecnifibre products, his two equipment suppliers, Sportbuzzbusiness.fr has reported. The athlete’s visual identity is expected to be unveiled within a few months. The Russian tennis player is the current world No. 2 in the ATP rankings and has nearly 1 million followers on Instagram. He also reached the No. 1 spot in the ATP rankings for a few weeks in March. Medvedev has been a Lacoste ambassador since 2019, and his contract with the brand will run at least until 2026. Tecnifibre, which he is also an ambassador for, is part of Lacoste Holding.

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