All Lacoste articles
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News briefsAds banned in UK for greenwashing claims
UK advertising regulator bans Nike, Superdry and Lacoste ads for exaggerated sustainability claims in crackdown on greenwashing.
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News briefsLacoste has co-produced French movie Chien 51
The film, announced this spring, is in cinemas now.
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News briefsLacoste appoints Eric Vallat as its new CEO
Vallat takes over the role from Thierry Guibert.
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News briefsSports Direct opens 2,800-sqm store at big UK mall
Frasers Group has unveiled its latest Sports Direct store at Trafford Palazzo in Manchester.
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News briefsLacoste partners with Haddad Brands on kidswear
The two companies have entered a five-year global partnership agreement.
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News briefsLacoste partners with the Rolex Paris Masters
The brand will be a premium partner of the tournament until 2030.
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News briefsAccent Group to distribute Lacoste, Dickies in Australia and New Zealand
Accent Group has over 800 stores, 34 brands and over 35 online platforms.
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ArticleTenniscore: How tennis grows by conquering the fashion world
Zendaya is starring in a tennis movie, Louis Vuitton is featuring tennis stars Roger Federer and Rafael Nadal in a campaign, Highsnobiety is releasing a limited tennis capsule with Lacoste, and brands like On are getting into the game. Tennis is making a brilliant comeback!
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News briefsLacoste renews French Open deal
Lacoste has signed a new sponsorship deal with both Roland-Garros and the French Tennis Federation (FFT). The sportswear brand has been sponsoring the tournament since 1971. The new deal, in effect from 2026 to 2030, will preserve the brand’s spaces in the Village, on the Philippe-Chatrier court, at the Grande ...
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News briefsLacoste has a new EVP for global finance
French sportswear brand Lacoste has appointed Philippe Gautier as Executive Vice President of Finance. He takes over the role from Denis Lamoureux, who started in 2017. Gautier has more than 30 years of experience in finance, mostly at fashion and luxury groups. Most recently, he served as Group Chief Financial ...
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News briefsLacoste teams up with The Sandbox on a Web3 experience
On its 90th anniversary, French fashion firm Lacoste will step into the virtual world after agreeing on a partnership with The Sandbox, a gaming virtual world and subsidiary of Chinese game software company Animoca Brands. The Sandbox team has collaborated with Lacoste to create the Lacoste World Tour, a multiplayer ...
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News briefsLacoste to double number of stores in India
French apparel brand Lacoste plans to open around 50 standalone stores in India over the next five years, Business Standard has reported, based on an interview with Lacoste’s CEO for the Asia-Pacific region, Marcus Meyer. The brand currently has 42 stores and seven digital marketplaces in India and plans to ...
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News briefsLacoste to open pop-up in London on its 90th birthday
French brand Lacoste is opening a vintage pop-up space in Shoreditch, London, as part of its 90th anniversary celebrations. The space, open on Sept. 14-26 at the Truman Brewery, will showcase more than 400 vintage pieces. The offering is sourced and curated in partnership with vintage resale expert Wavey Garms ...
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News briefsLacoste launches first line of women’s underwear
French brand Lacoste has introduced its first line of women’s underwear at the intersection of fashion and sport. The brand launched its first underwear for men back in 1966. The new women’s line comprises four capsules in four styles, dubbed Heritage, Branding, Essential, and Signature. All the 50 pieces in ...
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News briefsLacoste teams up with Netflix
Lacoste has introduced an exclusive collaborative collection with streaming platform Netflix that celebrates some of the platform’s shows. Items from Lacoste genderless clothing have been revisited according to the universe of eight Netflix shows, including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow and Bone and Elite. ...
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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ArticleCan fashion weeks replace trade shows?
Fashion Weeks are just around the corner. Could they replace trade shows as the most important dates in the industry? We take a closer look.
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News briefsLacoste launches new logo for Medvedev’s line
Source: lacoste.com Lacoste has launched a new signature logo for brand ambassador Daniil Medvedev. The French sportswear unveiled the personalized logo at the Australian Open 2023, the first Grand Slam tennis tournament of the year, where Medvedev is wearing a dedicated co-branded collection that comprises a polo ...
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News briefsLacoste becomes official partner of the Madrid Open
Lacoste has agreed on a three-year deal with the Madrid Open as the tournament’s official footwear and apparel sponsor. The tennis tournament, currently sponsored by Mutua Madrileña and also known as Mutua Madrid Open, is one of nine ATP Masters 1000 and four WTA 1000 mandatory events. The tournament is ...
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News briefsLacoste parent appoints Carole de Montgolfier to CSO position
Source: MF Brands Group Carole de Montgolfier MF Brands Group has appointed Carole de Montgolfier to the newly established role of chief sustainability officer. She will report to Alexandre Nodale, the group’s deputy CEO. MF Brand’s portfolio includes Lacoste and Tecnifibre in sports as well as the ...
