All Merrell articles
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ArticleSaucony and Merrell keep Wolverine on track for growth in Q3
Saucony sprints ahead, Merrell climbs – and Wolverine sees double-digit growth in its running, outdoor and activewear business.
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News briefsXtep posts low-single-digit Q3 growth for core brand; Saucony exceeds 20% in China
Xtep posts modest Q3 growth for main brand while Saucony China jumps over 20%, underscoring premium vs. mass-market divergence.
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ArticleXtep Intl. operating profit up 9.1 percent in H1
Chinese sporting goods group Xtep lifted its half-year profit on stronger demand for Saucony and Merrell, offsetting margin pressure at its core Xtep brand.
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ArticleSaucony, Merrell again fuel growth for Wolverine in Q2 FY25
The Michigan-based footwear company reported double-digit revenue growth, driven by strong gains at its performance brands.
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in 2024
Annual profitability increased by 14.6 percent in 2024. Find out more in our latest scorecard.
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ArticleSaucony and Merrell drive Wolverine’s Q1 growth
The US performance footwear group regained profitability in Q1, led by strong sales from its trail and running brands despite tariff-related uncertainty.
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ArticleXtep Intl. realigns strategy, raises FY operating profit by 9.3 percent
Saucony’s parent company´s revenue from continuing operations increased by 6.5 percent to RMB13,577.2 million (€1.782b).
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ArticleSaucony parent completes first turnaround strategy
Merrell and Saucony parent Wolverine, in reporting Q4 and FY24 results, said the first phase of its turnaround strategy, with its cost cuts and margin expansions, is complete.
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News briefsMerrell names a new Chief Marketing Officer
The hiking and outdoor footwear brand Merrell, part of Wolverine Worldwide, has appointed Richard McLeod as its new Chief Marketing Officer.
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ArticleOutlook 2025: Chances for the sporting goods industry
What does 2025 have in store for the sporting goods industry? Our comprehensive analysis finds six opportunities for growth.
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ArticleMerrell expands into lifestyle and hires a new Chief Product Officer
Merrell, the hiking and outdoor footwear brand owned by Wolverine Worldwide, hired Noreen Naroo-Pucci as Chief Product Officer to lead its expansion into the lifestyle segment.
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News briefsWolverine Worldwide appoints new Active Group leader
Industry veteran Susie Kuhn has been appointed to lead Merrell, Saucony and Chaco brands, effective Oct. 28.
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News briefsSaucony sales makes Xtep Intl. to update it's Q3
The Chinese sports brand, which owns the Chinese rights to Saucony, K-Swiss, and Merrell, updated its Q3 numbers after seeing sales rise.
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ArticleXtep Intl. moving forward with three-prong strategy in China
Saucony and Merrell generated a 72 percent year-over-year increase in sales in H1.
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in 2023
Annual profitability fell by 10.4 percent in 2023, with a decline in annual revenues of almost 3 percent. Find out more in our latest scorecard.
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News briefsWolverine Worldwide expands global reach with new licensing deals
Wolverine Worldwide has inked two new global licensing deals as part of its strategic evolution into a brand-focused growth entity. Vida Shoes International will take on the role of global licensee for Merrell and Saucony kids footwear under the first agreement. This partnership grants Vida rights to these products across ...
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ArticleXtep Intl. annual profit hits all-time high
The Chinese group Xtep Intl., which took 100 percent ownership in the Saucony and Merrell businesses in China earlier this year, generated 7.9 percent operating income growth in FY23 to 1,579.9 million yuan renminbi (€201.5m) on 10.9 percent annual revenue growth to RMB 14,345.5 million (€1.83bn). The annual gross margin ...
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ArticleWolverine makes progress on turnaround but more bumps likely
Wolverine Worldwide’s CEO leads turnaround, aiming for $140M profit gains in 2024. Despite Q4 losses, strides made in inventory and debt.
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ArticleWolverine Worldwide on expected FY course, update on transformation
Wolverine World Wide, Inc. provided an update on its preliminary, unaudited financial results for FY 2023 and its ongoing transformation efforts ahead of its presentation at the 2024 ICR Conference this week. “We’re executing the stabilization phase of our strategic transformation with tremendous pace while redesigning Wolverine Worldwide for the ...
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News briefsXtep purchases Wolverine’s stake in joint venture
Xtep Intl. is paying Wolverine Worldwide $61 million for its share of a joint venture that the two companies established in 2019 for the distribution of the Saucony and Merrell brands in Greater China, Hong Kong and Macau. Additionally, due to the early success and profitability of the Saucony brand ...
