FootBalance has launched a new, advanced 3D foot scanning system for running and other specialty stores that want to offer a more personalized product and experience. Called MyFootBalance® and described by the Finnish company as an intuitive system that is easy to operate, it combines computer vision and machine learning with cloud analytics. It takes only 15 seconds to supply accurate and comprehensive foot scan data. FootBalance says the new foot scanning solution “supports an omnichannel shopping experience with a unique fit proposition for each and every customer.” FootBalance’s foot scanning systems and products have been adopted by some 1,500 points of sale in more than 50 countries. The company has delivered more than four million custom insoles worldwide.