New Balance has signed up Ascia Al-Faraj, the U.S.-Kuwaiti influencer, as the brand’s newest regional ambassador. Al-Faraj is New Balance’s first female brand ambassador from the Middle East. She will feature as the new face in the brand’s collective campaign for the New Balance NB collection. The campaign for this sneaker line, titled “Energize a Generation,” has just debuted in the Middle East. Ascia Al-Faraj, known by her blogging name of Ascia AKF, is a fashion blogger, fashion designer and model. With more than 2.6 million followers on Instagram, she is considered one of the most influential social media influencers and bloggers in the region.