Nike has aroused some eye rolling from the Greek community for a special edition of its Air Force 1 Low shoe. Designed to pay tribute to the Greek goddess of victory, the embroidered word “NIKE” on the shoe is spelled using the Greek letter pi, which looks like a lower-case N, and the Greek letter sigma, which looks like a bizarre E. Apparently, the designers were not aware that the resulting word spells out as “PIKS” in Greek. Despite the egregious cultural insensitivity, a change.org petition for the shoes to be recalled has only attracted a few signatures so far, possibly because the application has a geolocalization function. That’s a lot less than the public reaction in the Muslim community two years ago when Nike was attacked on change.org for a script logo on the sole of its Air Max 270 shoe that resembled the word Allah in Arabic. Something similar had happened to Nike in 1997.

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