All Oakley articles
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ArticleStockX reveals the most traded and fastest growing brands
StockX’s annual report entitled “Big Facts: Current Culture Index” was released on Jan. 17 and shows the most traded and fastest growing brands on the platform over the past year, including Asics, Ugg and Arc’teryx. The resale platform reached major milestones in 2023, surpassing 50 million lifetime trades, 15 million ...
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News briefsAvatars to get digital sunglasses from Sunglass Hut
Source: Sunglass Hut EssilorLuxottica’s Sunglass Hut and avatar platform Ready Player Me are offering digital sunglasses that users can outfit their avatars with, a unique initiative that combines virtual worlds and physical retail. Starting Sept. 14, customers can pick up free sunglasses for their avatars at select ...
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ArticleSnap and Amazon Fashion collaborate on seamless AR shopping experience, starting with eyewear
Source: www.snapchat.com Venice, California-based U.S. technology and social media company Snap and Amazon Fashion are collaborating to bring new Virtual Try-On (VTO) experiences to Snapchat users and extend augmented reality (AR) to both brands and customers. The new Snapchat try-on lenses include thousands of Amazon Fashion’s Virtual ...
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News briefsOakley releases short film, new gear
Oakley has launched what it calls the final chapter of its “Be Who You Are” snow campaign, a short film titled Unity Anthem and featuring six of its sponsored athletes: Mikaela Shiffrin, Ståle Sandbech, Mark McMorris, Sage Kotsenburg, Henrik Harlaut and Eileen Gu. It is viewable at @Oakley on Instagram. ...
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News briefsKylian Mbappé endorses Oakley eyewear
Oakley announced a multi-year partnership with Kylian Mbappé, the popular French footballer who plays for the Paris Saint-Germain team. The 23-year-old PSG forward will play the lead in the brand’s newest iteration of its “Be Who You Are” campaign film, which chronicles his journey as a boy born in the ...
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News briefs
New global campaign: Oakley wants you to “be who you are”
Oakley has launched a new campaign, “Be Who You Are,” a short film featuring a slew of sporting superstars such as Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester alongside everyday athletes. It is narrated by a chef and celebrated rapper turned media-mogul, Action Bronson. The film’s ...
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News briefs
Oakley releases a promotional video
Oakley has released a minute-long promotional video titled “Be Who You Are,” that is described as a celebration of self-expression, encouraging people to believe in themselves. It features footage on such athletes as Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester. It is narrated by the chef ...
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News briefs
Oakley announces new partnership with the Korean Olympic Committee
Oakley has agreed on a new sponsorship agreement for sunglasses with the Korean Sport & Olympic Committee (KSOC). Oakley will provide sunglasses and goggles to the athletes of Team Korea participating in the Olympic Games and Asian Games through to the end of 2024. As part of the agreement, Oakley ...
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News briefs
Oakley to provide the WSL’s official eyewear
Oakley has signed a deal to supply official eyewear for the World Surf League (WSL) during the 2021 Championship Tour. The items will include sunglasses and personal protective equipment (PPE) in the form of Clear Collection eyewear and masks. The Southern Californian sports eyewear brand owned by Luxottica has already ...
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News briefs
Oakley factory to produce face shields
Oakley has converted part of its Foothill Ranch factory in Orange County, California, to supply face shields in order to meet growing demand for protective equipment against the Covid-19 virus. The 550,000-square-foot facility produces Oakley eyewear and goggles, and the face shields will be manufactured alongside existing products. The brand’s ...
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News briefs
Oakley designs a mouth shield for the NFL
In collaboration with doctors and engineers from the National Football League (NFL) and the NFL Players Association, Oakley has come up with a mouth shield for the NFL’s 32 teams to use on the field to curb the spread of Covid-19. The shield will begin undergoing field tests in the ...
