Oakley has launched what it calls the final chapter of its “Be Who You Are” snow campaign, a short film titled Unity Anthem and featuring six of its sponsored athletes: Mikaela Shiffrin, Ståle Sandbech, Mark McMorris, Sage Kotsenburg, Henrik Harlaut and Eileen Gu. It is viewable at @Oakley on Instagram. The brand is launching in tandem the Unity Collection of cold-weather gear, comprising three goggle styles (Line Miner, Flight Deck and Flight Path), four eyewear styles (HSTN, Jawbreaker, Radar, EV Path, Radarlock and Encoder) and two helmets (ARC5 Pro and MOD1 Pro). The goggles come with a new Prizm lens tint (Snow Rose Gold). Prizm Lenses are proprietary and designed to enhance color and contrast. Each goggle style has its own woven strap design to represent “the community of athletes who come together on the world’s biggest competitive stage, while each color of thread resembles every athlete’s journey to the top.” The Unity Collection is on sale through the Oakley website.
