Peloton Interactive announced a partnership with Hilton Hotels, making the group the first hospitality brand to feature Peloton’s bikes across its U.S. hotel portfolio of 18 brands. By the end of the year, nearly all 5,400 U.S. Hilton-branded hotels – including Hampton by Hilton, Conrad, Canopy or Waldorf Astoria – will have at least one Peloton bike in their fitness centers, including access to Peloton’s instructors and connected fitness content.
A recent Hilton survey of U.S. travelers showed that 98 percent of respondents prioritize wellness activities when traveling, and within the Peloton community, 90 percent of its members said they are more likely to stay at hotels that offer Peloton bikes.
Through the partnership, from now until Jan. 1, 2023, U.S.-based members of Hilton’s Honors loyalty program who are first-time Peloton users can also receive a 90-day trial subscription to the Peloton App, which offers live and on-demand classes, and receive preferred pricing on select Peloton connected fitness products.
“We are constantly innovating on ways to meet our members and prospective members where they are, and that includes during busy travel seasons,” said Betsy Webb, global vice president, Peloton Commercial. “We recognize the importance for our members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton bikes in hotels in the past year.”
Through its new partnership with Peloton, Hilton is taking another step to address wellness as a key part of the stay experience at all properties across the U.S.
