Product & Marketing

Puma announces long-term boot deal with Raphaël Varane

2021-02-22T17:01:00

Puma has signed up Raphaël Varane on a long-term partnership agreement. The 27-year-old French defender for Real Madrid, who was previously sponsored by Nike, will wear the Puma Ultra football boots. Varane was a member of the French national team that won the 2018 FIFA World Cup in Russia.

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.