Puma and the e-sports company Gen.G have signed a multiyear extension of their existing global partnership for joint merchandise, player kits and special-edition uniforms. On Sept. 20 they will be launching a second lifestyle collection to be worn by Gen.G’s creators and players, among them team Korea (LCK), which won the League of Legends championship in this past summer. (Gen.G will be embarking on its 2022 League of Legends World Championship run in New York City in October.)
The collection “puts a street style spin on preppy apparel and accessories with oversize proportions and rugby-inspired references.” Its footwear, apparel and accessories will be available for purchase on Puma.com in the U.S. and Korea.
