Puma replaces Mitre as match ball supplier of the English Football League

The English Football League (EFL) has announced Puma as its new official match ball supplier. The agreement with Puma, which will begin at the start of the 2021/22 season, replaces the EFL’s historic partnership with Mitre after 45 years. The new contract will see Puma supply the official match ball ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.