Puma has signed two endorsement deals with two singers: Ana Mena of Spain, who has found success both in her home country and in Italy, and Dua Lipa of the U.K, who is one of the top female acts on Spotify. Dua Lipa will be headlining Puma’s gender-focused “She Moves Us” campaign, and the company will in turn be a presenting sponsor for her “Studio 2054” virtual performance, for which she and her dancers will wear Puma’s products. The entertainment industry is not a new territory for the Wild Cat, which has previously signed deals with Selena Gomez and Rihanna that generated high revenues for the company.
