Product & Marketing

Shiffrin and Atomic extend contract

2022-05-24T07:57:00

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By signing a contract with Atomic until 2024, the successful U.S. ski racer Mikaela Shiffrin will continue to compete with the Austrian brand’s skis, boots, bindings and helmets for the next two seasons. So far, Shiffrin had relied on the brand for her entire career. In addition to the contract ...

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