All Atomic articles
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ArticleAtomic enters apparel market to expand long-term brand strategy
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.
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ArticleProwinter: evolving from national trade show to Europe’s winter sports meeting point
What makes Prowinter more than just a trade show? Brand Manager Geraldine Coccagna shares what to expect from the 2026 edition in Bolzano.
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ArticleAtomic enters the ski apparel market with new performance collection
Atomic unveils first full ski apparel line for 2025/26 season
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ArticleAmer Sports starts 2025 with a technology-filled warehouse opening in the Americas
The new warehouse, situated in Ontario, Canada, introduces cutting-edge technology that will accelerate order processing times and optimize storage capacity, ensuring that customer needs are met efficiently in an area where 26 million people live, the company hopes.
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ArticleFueled by technical apparel segment, Amer Sports reports strong Q3
The parent company of Salomon, Armada, Atomic and many more brands reports strong growth, led by its premium outdoor and ski brands, and outlines strategic leadership changes and future plans.
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SponsoredISPO Munich’s focus on the sustainable consumer: The Sustainability Hub in partnership with Patagonia
The Sustainability Hub in partnership with Patagonia at ISPO Munich showcases innovations and provides the latest information about ESG standards. Here is the program.
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ArticleRottefella wins another patent victory against Amer Sports
The Norwegian ski binding maker wins another case, barring Amer Sports’ Salomon and Atomic brands from selling Shift binding systems.
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ArticleAtomic publishes new Impact Statement
The ski maker’s 2024 Impact Statement highlights its commitment to sustainability, outlining goals like reducing GHG emissions and fostering eco-friendly innovations.
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News briefsAtomic launches skiwear line
The Austrian ski brand enters the apparel market with the Backland and Revent collections.
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ArticleAmer Sports raises forecast, Ball & Racquet Sports sees moderate growth
Arc’teryx drives Amer’s Q2 success, boosting stock by over 10 percent and leading to an upgraded full-year forecast with strong growth in Technical Apparel.
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ArticleAmer Sports expands ski and binding production in Europe
Amer Sports is increasing its annual production capacity through investments in Europe to enable its brands to grow further. The group said a new Nordic ski factory is nearing completion in Bulgaria, while preparations have begun for an alpine ski binding factory in Romania. The new ski factory will ...
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ArticleWinter sports industry unites for climate action, joins UN Race to Zero campaign
The Winter Sports Sustainability Network (WSN), managed by Peak 63 and the Federation of the European Sporting Goods Industry (FESI), in collaboration with Snowsports Industries America (SIA), announced the establishment of a transformative Climate Pact, bringing together prominent ski, snowboard, binding and boot brands from Europe and the US in ...
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ArticleAmer Sports looks to raise $1.8bn from IPO
Amer Sports, the parent of Arc’teryx, Salomon, Atomic, and Wilson, aims to sell 100 million shares for a listing on the New York Stock Exchange next week at an opening price of $16 to $18 per unit. The group, which will trade under the “AS” ticker, will float approximately 26 ...
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News briefsLucas Braathen and Atomic launch limited Redster edition
Source: Atomic Redster X9RS Revoshock S Luci, limited to 50 pairs Former Norwegian ski racer Lucas Braathen, who won the slalom globe last season, and Atomic have presented the Redster X9RS Revoshock S Luci in a limited edition. The exclusive version, limited to just 50 pairs, ...
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News briefsNorwegian Supreme Court rejects appeal: Rottefella wins patent dispute
Source: Rottefella Torstein Myklebostad, CEO of Rottefella After Rottefella was victorious last summer in a patent lawsuit against Amer Sports and its Salomon and Atomic brands, the Norwegian Supreme Court has now rejected Amer’s appeal, bringing the long-standing patent dispute over an adjustable cross-country ski binding system ...
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ArticleFour brands present ski boots with Boa Fit System
Source: Tom Klocker / Boa Boa® Technology, inventor of the Boa® Fit System, has joined forces with Salomon, Atomic, Fischer and K2 to launch the first Boa-powered ski boots. One of Austria’s most successful ski racers, Benjamin Raich, was instrumental in developing the system as a test ...
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ArticleRecap of the Ski Industry Climate Summit 2023
The recently concluded Ski Industry Climate Summit, hosted by Atomic, can be considered a significant milestone in the ski industry’s commitment to addressing climate challenges. The international congress, held Sept. 13-14, 2023, in Salzburg, Austria, gathered key stakeholders and witnessed remarkable progress towards a more sustainable future for winter sports. ...
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![Binding image[25]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/8/9/8/29898_bindingimage25_188956.jpg)
News briefsArmada, Atomic and Salomon recall ski touring bindings
Ski equipment manufacturers Armada, Atomic and Salomon have issued a voluntary and precautionary product recall for a specific production run of the “Tracer”, “Backland” and “MTN” bindings. The manufacturers say it has become apparent that, under certain conditions, the spring guide axle on the toe piece of the binding could ...
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News briefsAmer Sports confidentially files for IPO
Amer Sports, the Finland-based company controlled by Anta Sports and parent of Salomon, Wilson, Atomic, Arc’teryx, Peak Performance, Armada and other brands, has confidentially filed for an initial public offering in the USA to offer between $1 and $3 billion of its equity, Bloomberg reports, citing sources familiar with the ...
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News briefsAmer reports best H1 since acquisition by Anta
Helsinki-based sports equipment manufacturer Amer Sports has recorded its best H1 since the company was acquired by a consortium of buyers led by the Chinese group Anta Sports Products Ltd. in 2019. Amer’s revenues rose by 37 percent to 13.27 million yuan renminbi (€1.77bn) for the six months ended June ...
