Sports Direct has agreed a new sponsorship deal with the Cork county board that makes the U.K.-based sports retailer the new sponsor of the county’s football and hurling teams. According to reports in the Sunday Times, the agreement is worth €2 million over the next five years and also includes a €200,000 bonus for winning an All-Ireland title and a boot deal. The Cork County Board of the Gaelic Athletic Association (Cork GAA is one of the 32 county boards of the Gaelic Athletic Association (GAA) in Ireland. Cork GAA is responsible for Gaelic games in County Cork and the Cork county teams. The new contract with Sports Direct will replace Cork’s eight-year deal with Chill Insurance, which was terminated at the end of last season. The contract with Sports Direct will be formally announced in early February, before the inter-county season begins, reports the Sunday Times. Sports Direct, whose parent company is controlled by Mike Ashley, also sponsors the Glen Rovers in Cork, one of Cork’s most successful clubs, but this will be the retailer’s first involvement at the inter-county level.