UYN - the Italian brand that stands for Unleash Your Nature - has announced a new partnership with Omar Di Felice, a two-time Italian ultracycling champion (races longer than 300km) and adventure traveler. In addition to becoming a brand ambassador, Di Felice will collaborate with the company’s R&D lab to test UYN products in extreme situations. The 39-year-old athlete will soon attempt to reach solo by mountain bike the Everest Base Camp on the Nepalese side (5,364m above sea level) starting from the capital of Nepal, Kathmandu. The enterprise will begin on Feb. 15, in the middle of the Himalayan winter. Di Felice will be wearing UYN high-performance clothing and underwear during the enterprise. In 2020, Di Felice became the first cyclist to cross the Gobi Desert in Mongolia in winter time.