All UYN articles
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News briefsUYN signs Bode Miller as brand ambassador
Italian technical sportswear brand UYN Sports has named former alpine ski racer Bode Miller as its first US brand ambassador. Miller and UYN will work together to create the Bode Miller Signature Baselayer Collection for men and women. This exclusive line of Natyon 3.0 baselayers is made with 40 percent ...
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News briefsUYN launches initiative to recycle unused face masks
The Italian brand UYN is buying up unsold face masks from retailers and using them to create a sustainable accessories collection made from recycled materials. Under the “Change the Face of Your Mask” initiative, UYN will buy the masks – previously required during the Covid-19 pandemic – at €2.50 each ...
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ArticleUYN opens AREAS research center in Italy
The Italian technical sportswear brand UYN (Unleash Your Nature) unveiled its new research and development lab on Oct. 5 in Asola, Italy. AREAS is a 3,500-sqm, two-story building immediately adjacent to the headquarters of Trerè Innovation, the company behind the UYN brand. The modern building houses the new research and ...
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ArticleUYN banks on new biotech fibers
Source: UYN Evolutyon Biotech Italian brand UYN (Unleash Your Nature) has developed a range of new high-performance biomaterials. From Kapok, the so-called “plant wool,” to Flexicorn, an elastic fiber made from corn seeds, these fibers are designed to replace those synthetic ones derived from fossil fuels that ...
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News briefsUYN opens its first U.K. store amidst international expansion plan
Italian brand UYN (Unleash Your Nature) has opened a store in Cambridge, its first in the UK. SGI Europe reported about this planned opening earlier this month while the brand was inaugurating another store in Peschiera, on Italy’s Lake Garda. The Cambridge store is located on Market Hill, in the ...
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News briefsUYN opens new Italian store ahead of further openings abroad
UYN is opening a new store in Peschiera del Garda, a resort town on Italy’s Lake Garda, not far from the city of Verona. The store is housed in the Padiglione degli Ufficiali (Officers’ Pavillion), a 19th-century building that comprises luxurious penthouses and a shopping gallery. The new store features ...
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News briefsUYN aiming for a post-synthetic future in technical clothing
As part of the “Plastic free” July, Italian technical sportswear brand UYN has unveiled a technical shirt made entirely of bio-based fibers. The special edition Reinvented bio-shirt is made with a mix of organic-based fibers that can replace traditional synthetics derived from fossil fuels and still allow for breathability and ...
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ArticleGorpcore: The trend that could be bigger than athleisure
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
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News briefsUYN hires new distributor for Spain, Portugal
UYN (Unleash Your Nature) has hired Mega Sport to handle its distribution in Spain and Portugal. The distributor’s chief executive, David Vinyeta, told CMDsport that the Italian apparel brand for outdoor, running, cycling, yoga and other sports produced some 1,860 products last year at its 3,500-square-meter research center, Areas (Academy ...
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News briefsUYN takes over distribution in Switzerland on April 1
As of April 1, 2023, sales of the Italian technical sportswear brand UYN in Switzerland and Liechtenstein will be organized directly through a UYN country subsidiary, Tre Distribution AG, as in the neighboring countries. Until March 31, 2023, Fuchs-Movesa AG will still accept pre-orders for the winter collection 23/24 and ...
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News briefsUYN opens first flagship in Germany
The Italian brand UYN (Unleash your Nature) has opened a brand shop inside Germany’s renowned KaDeWe in Berlin, a 60,000-sqm department store. UYN’s 200-sqm brand space is located on the fourth floor in the sports brand environment, featuring its shoe collection and its running, fitness and outdoor lines. UYN is ...
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News briefsUYN steps into road cycling footwear with the Naked Shoe
With its “Naked Shoe,” a new ultra-light product that is supposed to give the user a sock-like or barefoot feeling, the Italian brand UYN (Unleash Your Nature) has made a first step into the world of road cycling footwear. The new shoe, which carries a recommended retail price of roughly ...
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News briefs
New co-branded UYN-Bugatti line to be launched in the autumn
UYN, the Italian brand of performance clothing whose name stands for “Unleash Your Nature” has signed a partnership with the luxury car specialist Bugatti for a compact line of co-branded clothing and footwear. UYN, which is part of the Trerè Innovatio group, will produce all the 11 items of the ...
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News briefs
UYN opens its first Basecamp Store
UYN - Unleash Your Nature has opened its first UYN Basecamp Store , a retail space whose concept and name are meant to recall the landmark role of base camps for mountaineers. The new 200-square-meter store is located in San Ginesio, a municipality in the Italian province of Macerata, ...
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News briefs
UYN 3D Ribs Sabot wins iF Design Award
Unleash Your Nature (UYN) has received an iF Design Award in the “Product” category for its 3D Ribs Sabot, a sock-derived shoe consisting of a single piece of seamless fabric that can be used as either a sabot or a shoe. By raising the heel area, the UYN 3D Ribs ...
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News briefs
UYN to sponsor a champion cyclist’s team
Unleash Your Nature (UYN) has signed an endorsement deal with Israel Start-Up Nation, a cycling team led by Chris Froome, who has won the Tour de France four times. Also on the team are Andre Greipel, Daniel Martin, Sep Vanmarcke, Michael Woods and Alex Dowsett. UYN will be supplying Energyon ...
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News briefs
UYN adds Aymar Navarro to its athlete roster
UYN - Unleash Your Nature, the Italian brand of functional apparel, has announced Aymar Navarro as a new ambassador for the brand. The 31-year-old freeride athlete will be supported in his races by UYN technical underwear and socks made of Natex fabric, an exclusive bio-fiber derived from castor oil seeds. ...
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News briefsUYN opens its first Experience Store
UYN - Unleash Your Nature has opened its first mono-brand store in Asola, an Italian town in the province of Mantua, Lombardy, not far from the head office of its parent company, Treré Innovation . The store is described by UYN as an ”Experience Store,” i.e. “an experiential ...
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News briefs
UYN supports an Italian cyclist in the Himalayas
UYN - the Italian brand that stands for Unleash Your Nature - has announced a new partnership with Omar Di Felice, a two-time Italian ultracycling champion (races longer than 300km) and adventure traveler. In addition to becoming a brand ambassador, Di Felice will collaborate with the company’s R&D lab to ...
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News briefs
UYN’s parent signs a license with Franklin Marshall
Trerè Innovation, the Italian knitting specialist that launched two years its own UYN brand of apparel and shoes, has announced a three-year licensing agreement for underwear, socks and loungewear with Franklin Marshall, an iconic Italian brand of clothing inspired by American college-style sportswear. The deal is expected to help Trerè ...
