Unleash Your Nature (UYN) has signed an endorsement deal with Israel Start-Up Nation, a cycling team led by Chris Froome, who has won the Tour de France four times. Also on the team are Andre Greipel, Daniel Martin, Sep Vanmarcke, Michael Woods and Alex Dowsett. UYN will be supplying Energyon and Motyon technical underwear for the team’s races. The sweat-absorbing underwear is made of Natex, a proprietary fiber made with castor beans. It also uses the Flowtunnels system of micro-holes and three-dimensional channels to increase airflow between the skin and the fabric. The one-piece Hypermotion system around the shoulders eliminates the friction of seams. For rest periods UYN will also be supplying X-Cross shoes, made of Merino wool, with a sugarcane sole insert, and Cycling Light socks, with an asymmetrical elastic structure and the Cool Air Flow system. Established in 2018 by Treré Innovation, UYN has its technical underwear manufactured entirely in Asola, Italy.