Venum, a French manufacturer of clothing and accessories for combat sports, will replace Reebok as the new outfitting and apparel partner of the Ultimate Fighting Championship’s (UFC) mixed martial arts promotion starting in April 2021. The contract has been brokered by IMG. The financial terms of the deal have not been disclosed although, according to reports in Sportico, the new contract with Venum is shorter and lower in total annual value than the current six-year, $70 million contract with Reebok. Meanwhile, Reebok will continue as the UFC’s official provider of footwear at least until the end of 2021.