Wilson Sporting Goods announced its program around the US Open, which includes exclusive product showcases, athlete appearances, local giveaways and more. “One of Wilson’s most iconic official ball partnerships is with the US Open,” said Jason Collins, Global General Manager of Wilson Racquet Sports. “We are so proud of our 45 years at Flushing Meadows and look forward to continuing this great tradition in 2023.”
During the premier tennis event in New York, the racquet sports brand will offer a wide range of new products in-store, online and at its pop-up on the US Open site, including its latest US Open collection of racquets and accessories, as well as “Noir,” a limited edition inspired by the classic black and white film Noir era – available in Blade V8, Pro Staff V14, Ultra V4 and Clash V2. In apparel, Wilson’s latest collection offers men’s and women’s sportswear looks that can be worn both on and off the court in colors inspired by the best of NYC tennis – tennis ball yellow, classic navy blue and field green. Wilson will also offer an exclusive assortment of graphic T-shirts to commemorate the US Open and a limited-edition Billie Jean King T-shirt to celebrate the 50th anniversary of the battle of the sexes and equal prize money.
Wilson will also participate in the US Open Fan Week, giving away 10,000 junior racquets to local youth throughout the week and during Arthur Ashe Kids Day on Saturday, Aug. 26. Wilson’s program also includes a special experience for 50 underprivileged children, including a tennis clinic with Madison Keys and a variety of youth activities around the USTA Billie Jean King National Tennis Center.
