Rheon Labs and global elastic specialist Stretchline have partnered to create a next-generation adaptive bra strap that combines dynamic performance with everyday comfort. Designed for easy integration into activewear and intimatewear, the innovation uses Rheon’s reactive super-polymer and Stretchline’s Orbiknit elastic to redefine strap support.
The partnership addresses a widespread pain point for women: research cited by Rheon shows that 72 percent of women around the world experience pain while exercising, and that competing high-support straps can exert up to 2.4kg of downward force on each side. This is a major contributor to neck and back pain, shoulder grooves and sometimes even nerve compression.
The next generation of bra straps features a seamless integration of dynamic support without compromising comfort through the reactive super-polymer Rheon and Stretchline’s Orbiknit elastic.
Rheon is a strain-rate sensitive super-polymer that remains soft and flexible at rest but instantly stiffens under movement or force, explains Rheon Labs. Stretchline’s Orbiknit elastic features a multi-directional knit structure that delivers smooth stretch and seamless recovery. Additionally, its edge-free design eliminates the discomfort of rigid strap edges.
The result of the partnership delivers a series of measurable improvements in performance over competing high-support bra straps, claims Rheon. It stops breast bounce 55 percent faster, reduces after-bounce motion by up to 25 percent, and improves absorbing movement and controlling bounce by more than 105 percent.
For consumers, the innovation offers versatility, reducing the need to switch from one type of bra to another throughout the day. For apparel developers, the adaptive strap is fully compatible with existing manufacturing and assembly lines.
Go deeper
