All Public Investment Fund (PIF) articles
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News briefsWTA and PIF introduce comprehensive maternity program
Eligible WTA players will, for the first time, receive paid maternity leave for up to 12 months.
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News briefsSaudi Arabia’s SURJ is reportedly weighing investing in World Athletics
The fund is considering investing in a new body that World Athletics may set up to manage its commercial rights, Reuters has reported.
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News briefsPIF becomes title partner of the Saudi Ladies International Golf Tournament
The sovereign wealth fund is a prominent investor in leisure and sports, among other sectors.
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News briefsRFEF might extend Saudi deal through 2034
The President of Spain’s Football Federation would like to see the Supercopa to be played in Saudi Arabia.
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News briefsSaudi Arabia pours another €18m into Newcastle United
Swedish Alexander Isak´s Newcastle United gets even more money from the Saudis, which now invests €18 million in the Premier League club.
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News briefsSaudi Arabia seeks a stake in EuroLeague
The basketball league’s owners are looking to sell one-third of the business.
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News briefsNew Saudi football sponsorships
Concacaf inks multi-year deals with Saudi PIF and Riyadh Air to boost football growth and tournaments across the region.
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News briefsSaudi Arabia’s PIF reportedly in talks to create new boxing league
The Public Investment Fund (PIF), the sovereign wealth fund of the Kindgom of Saudi Arabia, is “in discussions with multiple boxing stakeholders to create a league, potentially reshaping the competitive landscape of the sport,” Reuters has unveiled in an exclusive report. The discussions involve promoters like Matchroom Boxing and Golden ...
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News briefsWomen’s tennis and Saudi investment fund announce multi-year deal
The Women’s Tennis Association (WTA) and Public Investment Fund (PIF) have unveiled a multi-year partnership that is meant to grow women’s professional tennis and inspire more women and girls around the world to take up the sport. As part of the agreement, PIF will become the first-ever naming partner of ...
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News briefsATP agrees new partnership with Saudi Arabian PIF
The Association of Tennis Professionals (ATP), the global governing body of men’s professional tennis, and Saudi Arabia’s Public Investment Fund (PIF) have agreed a new multi-year strategic partnership with a focus on enhancing global tennis. Upon the terms of the agreement, PIF will become the official naming partner of the ...
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News briefsAdidas forms strategic partnership with Sela
Adidas has forged a strategic partnership with Sela, an events company owned by Saudi Arabia’s state-owned investment group, the Private Equity Fund (PIF). The aim is for the two entities to collaborate to expand both business and sports participation. Ibrahim Mohtaseb, Sela’s senior vice president, expresses confidence that this partnership ...
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ArticlePGA Tour, DP World Tour and LIV Golf merge into new commercial entity
The PGA Tour, DP World Tour and Saudi-backed Public Investment Fund (PIF) have announced a “landmark agreement to unify the game of golf on a global basis.” The transformational agreement combines PIF’s golf-related commercial businesses and rights (including LIV Golf) with the commercial businesses and rights of the PGA Tour ...
