Rapha, the London-based cycling clothing brand, is launching its first custom clothing program, which allows customers to personalize products from the brand's core collection. Customers can create their bespoke cycling kit online, and this will be printed on demand and delivered within six weeks. The program is made possible by a partnership with Unmade, a recently-launched fashion software company. The initial launch includes 24 items – jerseys, bib shorts, gilets, arm warmers and baselayers – from Rapha's Pro Team, Classic and Core ranges. The items can be modified by the customer using a templated set of patterns, graphics and colors.

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