All Research articles
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ArticleYour athlete’s shirt just became their personal trainer
New research maps 40 years of fabric innovation, from polyester to sensor-embedded textiles, revealing what works now and what’s coming next for brands.
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ArticleWomen’s shoes still don’t fit
A new study shows most running shoes are still built for men’s anatomy — leaving women runners with discomfort, fit issues, and preventable injuries
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ArticleAdidas partners with scientific project: Biopolymers from algae for textiles
The textiles of the future are “bio-based”. This is the conviction behind the BIOTEXFUTURE Innovation Space – a concept funded by the German Federal Ministry of Education and Research as part of the transformation to a bio-based economy. A central role in this innovation space is played by the German ...
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ArticleSports protective gear market to post CAGR of 6% by 2027, according to new report
According to a new market research report by MarketsandMarkets, the sports protective gear market has grown considerably in 2021. It is projected to grow from US$5.3 billion in 2022 to US$7.1 billion by 2027, at a compound annual growth rate (CAGR) of 6.0 percent. The 212-page report is titled “Sports ...
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News briefs
Stravito hires key executives, accelerates expansion
Stravito, an AI-powered platform for businesses that democratizes access to market research, continues to expand its global leadership team following its $14.6 million Series A financing last fall. Stravito has appointed Laura Lockley as VP of customer success and Will Gardiner as VP of marketing. These appointments will help Stravito ...
